Home Care Marketing & Sales Liaison

Home Care Marketing & Sales Liaison (CHHA)

Brooklyn, NY- Full-Time, In-Person

Salary: $80,000–$95,000 per year (based on experience), with room for growth!

Important Qualifications– Please Read Before Applying

In order to be considered for this position you MUST have:

• Minimum 2 years of recruiting and marketing experience in the healthcare or home care industry
• Must be bilingual– Spanish, Russian, Yiddish, Mandarin or Cantonese preferred. All languages are encouraged to apply.
• Candidates must have an existing book of business and active access to their marketing network (referral sources, contacts, CHHA/LHCSA relationships, etc.)
  
  
  

About Us: With over 50 years of dedicated service to our communities, Personal Touch has been a trusted provider of home care and is a leading national home care agency. Our priority lies in ensuring exemplary patient care while fostering a supportive and empowering workplace culture for all team members. We are currently seeking compassionate and skilled professionals to join our team and continue our legacy of providing personalized and attentive care to patients in the comfort of their own home.

Why Choose Us: At Personal-Touch Home Care, we are committed to creating a rewarding and fulfilling experience for our team members. Our established history and reputation provide a stable and trusted foundation for your career. Join us in positively impacting the lives of our patients and their families. As a member of our team, you will enjoy a wide range of benefits that enhance your overall well-being and support your career growth. They include:

• Employee Recognition Programs: We acknowledge and celebrate your contributions.
• Comprehensive Health Benefits: We offer an inclusive package with Medical, Dental, Vision, Accident, and Long-Term Disability Coverage to ensure access to quality medical care while promoting overall wellness.
• Generous Paid Time Off: We provide generous paid time off to ensure you can recharge and return to work refreshed, leading to greater productivity and job satisfaction. We support a healthy work-life balance.
• Retirement Benefits: We offer a 401k plan to secure your financial future and help you save for retirement.
• Life Insurance: We offer company paid life insurance providing peace of mind and financial protection for you and your loved ones.
• Mileage Reimbursement: We make sure you're compensated for your business travel.
• Opportunities for Professional Growth and Development: Empowering you to thrive and grow.
• Employee Assistance Program: Supporting the well-being of you and your family.
• Perks Program: Exclusive deals and offers on products, services, and experiences you need and love.
  
  
  

JOB SUMMARY: We are seeking a dynamic and experienced Home Care Marketing & Sales Liaison (CHHA) with at least 2 years of recruiting and marketing experience in the healthcare or home care industry. The ideal candidate will have an active network and proven relationships with CHHA/LHCSA contacts, special needs advocates and coordinators, OPWDD liaisons, MD offices, and intake departments from CHHAs/LHCSAs and other referral sources.

Candidates with prior hands-on experience as a Paraprofessional, Direct Support Professional (DSP), Community Habilitation staff (IRA), Early Intervention provider, or within DOE/District 75 settings are highly encouraged to apply, as this background supports a strong understanding of client needs and service coordination.

JOB DUTIES:

• Represent the agency at all sponsored and registered community networking events.
• Must provide strategic marketing plan with effectiveness reporting weekly – manage calendar and track efforts for performance reviews. (Note: Business contacts and referral sources are proprietary and will not be shared).
• Willingness to maintain ongoing relationships with established LHCSAs, IRAs, and other business-to-business opportunities.
• Identify and cultivate opportunities to transition eligible clients from B2B services to CHHA for skilled nursing, therapy, and other medical services.
• Educate caregivers, coordinators, and families about CHHA services, eligibility requirements, and benefits.
• Build strong relationships with B2B staff to encourage timely and appropriate referrals.
• Act as a liaison between B2B teams to ensure smooth handoffs and positive patient experiences.
• Professional attire is required; jeans and sneakers are not permitted.
  
  
  

QUALIFICATIONS:

Education: Bachelor’s is not required. College experience is preferred. Must be a high school graduate. Equivalent work experience will be considered.

Experience:

• Minimum of 2 years of marketing, business development, or referral coordination experience in home health, home care, or healthcare services.
• Knowledge of LHCSA and CHHA operations, services, and eligibility requirements.
  
  
  

Skills:

• Excellent relationship-building, communication, and networking abilities.
• Strong organizational and follow-up skills to ensure successful patient transitions.
• Ability to work collaboratively across multiple teams and departments.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.
  
  
  

Other: Valid driver’s license and ability to travel within the service area as needed.

We Value Language Diversity

Bilingual candidates are essential to our community-based approach. We especially encourage speakers of Spanish, Russian, Yiddish, Mandarin, and Cantonese to apply. All languages are welcome— your ability to connect with local communities is key.

Job Type: Full-time

Pay: $80,000.00-$95,000.00 per year (based on experience) with room for growth!

We are excited to welcome passionate and dedicated individuals to join our team at Personal Touch Home Care. We’re more than just a company, we’re a close-knit family dedicated to supporting each other’s success and well-being. Apply now and join us in making a positive impact on the communities we serve.

#NYRN