What are the responsibilities and job description for the Growth Product Manager — Conversion position at Perplexity?
About Perplexity
Perplexity is redefining how people interact with knowledge through AI. We’re building the world’s most trusted and delightful way to search, learn, and make decisions.
We’re looking for a Growth Product Manager focused on Conversion to own the entire funnel experience, from onboarding to monetization. This role will play a critical part in accelerating user activation, engagement, and revenue growth through experimentation, deep customer insights, and data-driven iteration.
What You’ll Do
Perplexity is redefining how people interact with knowledge through AI. We’re building the world’s most trusted and delightful way to search, learn, and make decisions.
We’re looking for a Growth Product Manager focused on Conversion to own the entire funnel experience, from onboarding to monetization. This role will play a critical part in accelerating user activation, engagement, and revenue growth through experimentation, deep customer insights, and data-driven iteration.
What You’ll Do
- Own the roadmap, priorities, timelines, milestones and development of Perplexity growth initiatives across all devices.
- Work cross-functionally with design, engineering, data science, user research, support, business and growth marketing to drive the funnel from Acquisition to Activation to Retention to Monetization.
- Constantly analyze user behavior across web and mobile surfaces to identify high-leverage improvements.
- Develop a rigorous A/B testing strategy to validate hypotheses around pricing, paywalls, user education, and feature adoption.
- Combine creativity, analytics, and technical depth to design scalable, data-informed, and AI-first growth systems that other companies will study and replicate over the next decade.
- Own key company KPIs: Activations, Retention, Monetization
- Experience: 10 years of product management experience with a strong track record in growth, activation, or monetization at top-tier consumer or B2C SaaS companies.
- Force Multiplier: You elevate teams, multiply outcomes, and relentlessly chase impact. You bring contagious energy for growth and iteration.
- Analytical: Expert-level command of data – fluent in SQL with a proven ability to self-serve insights. Comfortable using data science and experimentation tools.
- Technical: Comfortable getting your hands dirty with product instrumentation, APIs, or light code as needed.
- Customer-Obsessed: You deeply understand user motivations and design experiments that unlock meaningful value for them.
- Collaborative: You thrive in a highly cross-functional, fast-paced environment and communicate clearly at all levels.
- Prior experience building and scaling consumer subscription or freemium products.
- Hands-on experience with A/B testing platforms, product analytics, and data visualization tools.
- Background in computer science, engineering, or a quantitative field.
- Passion for AI, information access, and continuous learning.
Salary : $200,000 - $300,000
