VP of Public Relations

Job Title: Vice President of Public Relations

Job Summary

The Vice President of Public Relations (VP of PR) is a senior executive responsible for shaping and executing the organization's overall public relations strategy. This role oversees all external and internal communications to enhance brand reputation, build media relationships, manage crises, and drive positive public perception. Reporting directly to the CEO or Chief Communications Officer, the VP of PR collaborates with executive leadership to align communications with business objectives.

Key Responsibilities

●     Develop and implement comprehensive public relations strategies, policies, and initiatives that support organizational goals and promote a favorable public image.

●     Lead media relations efforts, including building and maintaining relationships with journalists, influencers, and key stakeholders to secure positive coverage.

●     Oversee crisis communication planning and response, ensuring swift and effective management of potential reputational risks.

●     Direct the creation and distribution of press releases, speeches, newsletters, and other communication materials.

●     Manage internal communications to foster employee engagement and alignment with company messaging.

●     Monitor media coverage, public sentiment, and industry trends; provide regular reports and insights to senior leadership.

●     Collaborate with marketing, legal, and other departments to ensure consistent branding and messaging across all channels.

●     Develop and manage the PR budget, approving policies and campaigns within sub-functions.

●     Serve as a company spokesperson when needed, handling high-profile interviews and public appearances.

Qualifications and Requirements

●     Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field; advanced degree (e.g., Master's) preferred.

●     10 years of progressive experience in public relations, with at least 5-8 years in a leadership or managerial role.

●     Proven track record of developing and executing successful PR strategies that drive measurable results, such as increased media coverage or improved brand perception.

●     Established network of media contacts and demonstrated expertise in media relations, crisis management, and strategic communication.

●     Exceptional written and verbal communication skills, with the ability to craft compelling narratives and messages.

●     Strong leadership and team management abilities, with experience overseeing cross-functional teams.

●     Proficiency in digital and social media tools for reputation management and amplification.

●     Excellent analytical skills, with experience in measuring PR impact and reporting on KPIs.

Preferred Skills

●     Experience in technology, finance, or alternative finance sectors is highly desirable.

●     Prior experience working with or for a publicly traded company, including managing investor relations communications, SEC filings disclosures, or earnings announcements.

●     Familiarity with stakeholder engagement, influencer partnerships, and corporate social responsibility initiatives.

●     Ability to thrive in a fast-paced environment and handle sensitive issues with discretion.

This is a full-time executive position offering competitive compensation, benefits, and opportunities for professional growth. The ideal candidate is a strategic thinker with a passion for building and protecting brand reputation.