What are the responsibilities and job description for the Sales Lead- Brand Direct (LA) position at perionnetworkltd?
Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH.
Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We’re working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native.
Join our team as a strategic and influential Sales Lead. In this pivotal role, you will be responsible for creating impactful digital advertising partnerships across diverse brands and initiatives by cultivating and maintaining strong relationships with key advertising agencies and clients. You will achieve this by proactively understanding their critical business objectives and demonstrating how Perion's comprehensive suite of digital advertising solutions can strategically engage consumers across desktops, tablets, and smartphones, ultimately driving their success.
Job Responsibilities:
- Develop and execute a strategic market plan to drive revenue growth and expand Perion's presence.
- Cultivate and nurture strong, long-term relationships with key advertising agencies and direct clients, consistently presenting Perion’s comprehensive suite of digital advertising services and solutions to achieve and exceed revenue targets.
- Lead the development and execution of innovative advertising campaigns, collaborating on media planning, guiding creative development discussions, and ensuring seamless campaign execution.
- Proactively identify and pursue new business opportunities within the market while strategically managing and optimizing existing client accounts to maximize investment and achieve mutual success.
- Collaborate closely with Sales Planning to develop compelling and strategic proposals in response to Request for Proposals (RFPs).
- Partner with the Client Services team to meticulously monitor client campaign performance, providing strategic insights, identifying areas for optimization, and communicating results effectively.
- Serve as a positive role model and enthusiastic representative of the Perion culture both internally and externally, embodying our values and fostering a collaborative environment.
Profile and Experience:
- A minimum of 5 years of experience in the advertising industry with 3 years in advertising sales; digital advertising experience strongly preferred
- Deep understanding of the advertising marketplace with a focus on CTV/OTT, mobile and digital platforms, branded content and programmatic
- Strong understanding of the ad tech landscape
- Experience owning a territory and building relationships with advertising agencies and clients
- Ability to effectively analyze market opportunity and pipeline
- Demonstrate the ability to perform against quotas in a competitive market
- Must have a distinguished track record of sales success
- Experience uncovering new business opportunities through diligent prospecting
- Excellent communication and presentation skills
- Outgoing and energetic personality that can adapt to dynamic environments
- Extremely organized, driven and motivated
- Willing and able to travel
Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.