What are the responsibilities and job description for the Salesforce Marketing Cloud Email Specialist position at Perfect Communications?
Job Description
We are seeking a detail-oriented Email Developer to handle the technical build and deployment of email campaigns. This role focuses on the hands-on development and implementation of emails using Salesforce Marketing Automation, working from client-provided specifications and creative assets.
Key Responsibilities
Email Development
- Code and build responsive email templates in Salesforce Marketing Automation based on client-supplied specifications
- Develop email campaigns using HTML/CSS and platform-specific scripting languages
- Implement dynamic content, personalization tokens, and conditional logic as specified
- Configure tracking parameters, links, and UTM codes according to requirements
*Data Management
- Import and manage subscriber data from client-provided databases into Salesforce Marketing Automation
- Perform data segmentation and list creation based on client criteria
- Ensure data integrity and compliance with email marketing regulations
- Execute data cleansing and deduplication processes as needed
Campaign Deployment
- Schedule and deploy email campaigns according to client timelines
- Conduct pre-deployment testing including rendering tests across email clients and devices
- Monitor campaign deployment for technical issues and resolve any sending errors
- Execute A/B tests as directed by client specifications
Technical Quality Assurance
- Perform thorough QA checks on all email code before deployment
- Debug HTML/CSS issues and ensure cross-client compatibility
- Verify correct data mapping and personalization tokens
- Validate that emails render properly across all major email clients and devices
Technical Documentation
- Generate post-deployment technical reports on delivery rates, bounces, and technical performance
- Document email build procedures and technical configurations
- Maintain deployment schedules and technical specifications
- Create and update development guidelines and code standards
Required Qualifications
- 2 years of hands-on email development experience with Salesforce Marketing Cloud or similar platforms
- Expert-level HTML/CSS skills specifically for email development
- Proficiency in AMPscript, SQL, or similar scripting languages for dynamic content
- Experience with responsive email design and mobile optimization
- Strong understanding of email client rendering quirks and workarounds
- Experience with data imports, list management, and segmentation
- Knowledge of email authentication protocols (SPF, DKIM, DMARC)
- Strong attention to detail and ability to follow technical specifications precisely
Preferred Qualifications
- Salesforce Marketing Cloud Email Specialist or Developer certification
- Experience with email automation workflows and journey builders
- Knowledge of JavaScript for interactive email elements
- Familiarity with API integrations for data transfer
- Experience with version control systems (Git)
- Understanding of CAN-SPAM, GDPR, and other email compliance requirements
This position requires strong technical development skills and meticulous attention to code quality, with the ability to accurately build and deploy emails according to client specifications. The ideal candidate will be process-oriented and comfortable working with detailed technical requirements and tight deadlines. Preference will be given to candidates that can work onsite at our Moorestown, NJ location.