What are the responsibilities and job description for the Marketing Specialist position at Perennials & Sutherland?
Position: Marketing Specialist Location: Dallas
Reports to: Director, Digital Marketing
Summary/Objective
Perennials and Sutherland, LLC is one of the most respected and iconic names in the exclusively to-the-trade, luxury home furnishings, textiles and accessories market. Our company has dedicated over four decades to working with the very best in the design world to create and market truly unique and exquisite products. Everything we do and the elite clientele we serve is dedicated to making life more beautiful. Environments for life, architectural, landscape and beyond are what we live and breathe each and every day. Ours is more than a life of producing and selling products. Our people share a passion for creativity, design and art that is central to our daily lives. It’s not just what we do but what we love.
The Marketing Specialist will be responsible for developing, executing, and analyzing web, digital, email, and broader marketing campaigns. As a key member of the Marketing Team, this role collaborates closely with other members of the Marketing Team to shape and implement strategic initiatives that drive brand growth. The ideal candidate combines strong analytical skills with creative thinking, translating insights into innovative, results-driven marketing tactics.
Key Responsibilities:
- Develop, implement, and optimize marketing initiatives across channels.
- Build, launch, and manage email campaigns and customer journeys, optimizing engagement and driving results.
- Maintain and update website content, collaborate on enhancements, and ensure smooth user experience through testing.
- Support digital advertising efforts by creating ad content and reviewing campaign performance with external agency.
- Analyze campaign and channel performance using analytics tools and provide actionable insights.
- Proactively gather internal and external stakeholder sentiment to improve digital experiences.
- Stay abreast of emerging digital technologies, media opportunities, approaches and strategies.
Qualifications:
- Bachelor’s Degree in marketing or related field
- 3-5 years of experience in prior marketing role
- Strong understanding of how current digital marketing channels function
- Familiarity with Google Analytics, SEO/SEM and CRM
- Experience with digital marketing automation software (Salesforce Marketing Cloud, Hubspot, etc)
- Ability to interpret data and translate insights into actionable strategies.
Benefit Offerings Include:
- Paid Time off of 15 days per year, accrued bi-weekly
- Eight Sick Days Per Year
- 11 Paid Holidays
- Medical, Dental and Vision Insurance, including HDHP with HSA
- 401k Retirement Plan with Bi-Weekly Company Match
- Paid Parental Leave
- Company Paid Life Insurance and Long-term Disability Insurance
- Voluntary Benefits of Short-term Disability, Supplemental Life/ADD, Critical Illness, Accident, Norton, Hospital Indemnity
- Employee Assistance Program
Perennials and Sutherland is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, age, national origin or ancestry, physical or mental disability, genetic information, military/veteran status or other characteristics protected by law.
Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than perfection, a business needs great people and a collaborative environment to thrive. We maintain, develop, and inspire talented professionals and craftsmen. Our investment in people, equipment, and facilities results in a positive engaging workplace and gives our company a competitive edge in the marketplace. We believe deeply that the “right” people are our greatest asset. We offer careers for smart, creative, high energy people driven to contribute in a team environment where everyone can win. We foster potential, celebrate success, and support every colleague.
Perennials and Sutherland, LLC employees enjoy a vibrant office culture, welcoming and inclusive executive team, and fantastic work-life balance.