Brand Lead (FMB+, Craft)

Job Type

Full-time

Description

Pepin Distributing is seeking a highly motivated Brand Lead (FMB & Craft) to drive execution and performance across a key segment of our portfolio.

This role is responsible for aligning supplier priorities, sales execution, inventory readiness, and in-market activation, while leveraging data and insights to optimize performance and identify growth opportunities. This is a hands-on, in-market leadership role designed for someone who takes ownership, communicates proactively, and consistently delivers high-quality execution in a fast-paced environment.

CORE WORKFLOW

• Supplier Communication & Alignment
• Sales Team Communication & Execution
• Inventory Readiness & Coordination
• Market Activation & Execution
  
  

Key Responsibilities

Supplier Leadership & Partnership

• Serve as the primary point of contact for suppliers
• Lead proactive communication on priorities, incentives, and programming
• Translate supplier strategies into actionable plans
  
  

Sales Alignment & Market Execution

• Communicate supplier priorities to sales teams
• In Market Sales Calls with and without Sales Reps
• Support execution through tools and program guidance
  
  

Inventory Coordination & Readiness

• Ensure product availability aligns with programming
• Identify and communicate risks proactively
  
  

Activation Execution & In-Market Presence

• Execute activations and manage logistics
• Conduct field visits and audits
  
  

Analytics, Reporting & Performance Tracking

• Analyze sales data and KPIs
• Provide actionable insights and recaps
  
  

Cross-Functional Coordination

• Collaborate across departments
• Support launches, resets, and initiatives and pricing
  
  

Mindset & Culture Expectations

• Positive, professional attitude under pressure
• Solutions-oriented mindset
• Proactive communication
• Ownership and accountability
• Collaborative
  
  

Requirements

• 3–6 years of relevant experience
• Strong analytical and organizational skills
• Excellent communication skills
• Ability to manage multiple priorities
• Willingness to work evenings and weekends
  
  

What Success Looks Like

• Strong communication across teams
• Alignment across supplier, sales, and inventory
• High-quality execution
• Data-driven decision making
• Positive, solutions-driven mindset
  
  

Final Note

• This role is best suited for individuals who take ownership and initiative communicate proactively, and thrive in fast-paced environments without needing constant direction.
  
  

Salary Description

$75,000 - $85,000 per year