What are the responsibilities and job description for the Affiliate Manager (igaming) position at Pentasia?
A fast-growing, international tech company developing and operating innovative gaming platforms and solutions is expanding its U.S. presence and building a new team in New Jersey. They’re seeking an experienced Affiliate Manager to lead and scale their U.S. affiliate program across casino, sports, and sweepstakes brands. This is a hands-on role for a results-driven professional eager to shape the affiliate strategy for a high-growth operator entering the U.S. market.
Key Responsibilities
- Develop, manage, and scale a high-performing affiliate program for U.S. gaming brands, driving qualified traffic and measurable ROI.
- Build and maintain long-term relationships with affiliates, partners, and media networks to maximize performance and revenue growth.
- Identify, onboard, and negotiate with new partners aligned with U.S. market objectives.
- Monitor, analyze, and optimize campaigns using analytics tools (GA4, Power BI, or similar) to ensure profitability and compliance.
- Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams to align campaigns with brand, acquisition, and regulatory goals.
- Ensure all affiliate activities comply with U.S. state and federal gaming and advertising regulations.
- Oversee reporting and attribution processes, delivering clear insights on partner performance and ROI to senior leadership.
- Manage promotional materials and offers in collaboration with Design and Product Marketing teams.
- Stay current with industry trends, competitor programs, and emerging acquisition opportunities in the U.S. market.
- Support the setup and optimization of affiliate tracking systems and tools to enhance transparency and partner trust.
Requirements
- 3 years’ experience in affiliate marketing within iGaming, sports betting, or closely related sectors.
- Proven track record managing large affiliate portfolios and driving acquisition growth in the U.S. market.
- Experience in regulated or semi-regulated verticals (iGaming, social casino, sweepstakes, or sports betting).
- Strong analytical mindset with proficiency in Google Analytics, Power BI, or similar tools.
- Excellent negotiation, communication, and relationship management skills.
- Ability to thrive in a fast-paced, data-driven environment.
- Solid understanding of tracking systems, attribution models, and affiliate software (Income Access, PartnerMatrix, or similar).
Nice to Have
- Experience launching or scaling affiliate programs in regulated U.S. states.
- Knowledge of U.S. gaming and advertising regulations and affiliate compliance best practices.
- Established network of affiliate and media partners in the U.S. gaming or sweepstakes space.
- Experience managing or mentoring a small team.
Why Join
This is a unique opportunity to shape a growing U.S. affiliate operation from the ground up combining entrepreneurial impact with the backing of a successful international gaming company. If you’re passionate about performance marketing and thrive in a fast-moving, results-focused environment, we’d love to hear from you.