What are the responsibilities and job description for the Marketing Support Specialist position at PennVeterinary Supply, Inc?
ABOUT US
Founded in 1981, Penn Veterinary Supply was created out of the belief that there is a better way to supply veterinarians with products and services. This belief remains at the core of everything we do. We proudly remain a family owned and operated business, free of corporate ownership. This enables us to best meet the needs of our customers on an individual basis without the pressure of answering to shareholders. We strive to set a higher standard of servicing the veterinary profession by focusing on our Power in Partnership model:
- Penn Vet is a Family-Owned Business that values our PEOPLE and yours.
- Our team is dedicated to providing SOLUTIONS for the veterinarians and entire staff at independent, privately held veterinary hospitals.
- We aim to be a true business partner that strives to consistently exceed your SERVICE expectations.
- We select partners who advocate for the importance of the veterinarian's recommendation of PRODUCTS that provide quality, savings, and value.
Penn Vet was founded in Lancaster County, Pennsylvania, and has since grown to open branches in Michigan, Florida, and North Carolina.
ABOUT THE POSITION
The Marketing Support Specialist is responsible for the processing of manufacturer promotions from start to finish in coordination with the rest of the marketing team. They are the lead in communications with both the sales team and customers regarding promotions. They evaluate incoming promotional communications for accuracy and ensure appropriate measures are in place to process and track promotions for reimbursement. They set promotions up online, ensuring they are appropriately tested to function properly and draft informative internal memos for the sales team. Their position requires attention to detail and the ability to prioritize and manage multiple tasks.
Candidates must be able to commute to Lancaster, PA and work a hybrid schedule.
Essential Responsibilities
- Collaborate with other members of the Marketing team to draft and post manufacturer pass through promotions to sales and the website
- Collaborate with Marketing Communications Manager and Marketing Relations Manager on to create and draft Penn Vet exclusive promotions and offerings.
- Evaluate promotions for potential reporting needs; Communicate report requests to the IT team and validate before distributing.
- Communicate, when required, with the finance and credit teams in regard to promotional expenses and reimbursement
- Serve as a liaison between the marketing and purchasing teams in relation to establishing, implementing, and processing Manufacturer and Penn Vet exclusive promotions.
- Present promotions with persuasive, concise, and consistent messaging across all channels
- Evaluate promotions for helpful additional support documents, such as calculators, detail aids, etc. and collaborate with the Marketing Communications Manager and Marketing Relations Manager on creation
- Act as primary contributor and reviewer of promotional content in outgoing communications
- Draft and publish new product memos in collaboration with the Marketing Communications Manager, Marketing Relations Manager, and the Sales Support Project Manager and Trainer
- Perform other related duties as required or as requested by Marketing Relations Manager, Marketing Communications Manager, Director of Marketing & Sales Operations, Vice President, or Company President
Required Education and Experience
- Bachelor’s degree in Marketing or equivalent experience
- Excellent verbal and written communication skills, copywriting experience a plus
- Ability to work in a fast-paced collaborative environment
- Ability to organize one’s own activities and manage multiple priorities independently while also working as an active member on a team
- Strong attention to detail, well organized
- Highly proficient in the use of computers especially MS Office Suite; Advanced Microsoft Excel skills required
- Ability to work from a dedicated home office with highspeed internet (20Mpbs up, 5Mbps down)
- Ability to travel periodically
Penn Veterinary Supply is a drug-free workplace. Candidates are required to successfully pass a pre-employment drug screen and background check. Penn Vet is an Equal Employment Opportunity employer that does not discriminate based on race, color, religion, sex, disability, marital status, age, pregnancy, national
Salary : $20 - $22