Demo

Associate Public Relations Specialist

Penna Powers
Salt Lake, UT Full Time
POSTED ON 1/6/2026
AVAILABLE BEFORE 7/4/2026

Penna Powers is looking for a skilled and proactive Public Relations Specialist to join our team. We’re seeking someone with at least 5 years of hands-on experience in PR/media relations or strategic communications who can confidently lead projects, be independently client-facing, build media relationships, and knows the Utah news media landscape. If you’re looking for a place where you can literally make a difference on the most critical issues facing Utah today as well as the most respected Utah brands, please apply.

Responsibilities

  • Develop and provide input on PR and media relations strategy, implementation and other activities for assigned accounts, with a particular emphasis on local media Relations.
  • Lead out on and independently handle media events (media availability, press conferences, exclusive interviews, etc.) writing talking points, news advisories, and press releases, etc.
  • Assist account managers/team leads across all departments and within the PR department to structure media relations strategies for agency clients.
  • Carry out strategic media relations plans, including pitching, coordinating interviews, writing talking points/thought leadership pieces, etc.
  • Participate and contribute ideas, best practices, strategies and recommendations in planning and project meetings for a variety of clients.
  • Develop and execute creative and non-traditional PR strategies for clients outside of traditional media relations.
  • Monitor media coverage and manage reporting for assigned clients.
  • Manage time allocation to keep within budget allocations on assigned accounts.
  • Maintain relationships with clients and provide recommendations and ideas to ensure expectations, goals, and results are met.

Requirements

  • 5 years of experience in public relations and media relations, background in general communications or marketing with media understanding also acceptable.
  • Excellent written and verbal communications skills as well as presentation skills.
  • Effective time management skills, ability to multitask and prioritize proactively and ability to produce high quality work in a fast-paced environment.
  • Solid computer skills and knowledge of Microsoft Office and Google Drive.
  • Interest in communicating a brand narrative.
  • Reliable, responsive, works well in a team environment, while also taking initiative and working independently. Comfortable taking lead on some strategy and communication.

  • Benefits

    Position is full-time, and the compensation package includes competitive salary, medical benefits (health/dental/life/LTD/STD/Vision insurance), paid vacation, 401k with employer match and profit sharing. Teleworking options are available for this position.


    We like our employees to have fun and be creative. We hold company events throughout the year including monthly birthday celebrations, summertime half-day Fridays, annual Day of Service, family Lagoon Day, summer BBQs, a Halloween party, a Thanksgiving bowl-fet, and a holiday party. Casual dress code and a non-corporate atmosphere make Penna Powers a fun place to work and learn in a team environment.

    Salary.com Estimation for Associate Public Relations Specialist in Salt Lake, UT
    $100,719 to $125,200
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