What are the responsibilities and job description for the Business Development Specialist position at Pemberton Injury Law Firm?
Pemberton Personal Injury Law Firm — Baraboo, WI
Named “2025 Best Places to Work: Law Firms”!
Position Overview
Pemberton Personal Injury Law Firm is looking for a proactive, relationship-driven Business Development Specialist to help fuel strategic growth across our Wisconsin offices.
Reporting directly to the Marketing Director, this is a highly visible, high-impact role focused on building meaningful referral relationships, strengthening our presence in the communities we serve, and driving measurable case growth. You’ll work closely with attorneys, intake, and marketing to ensure every business development effort directly supports firm-wide goals and real results.
This is not a sit-behind-the-desk marketing position. It’s a boots-on-the-ground, relationship-first, results-driven role. We’re looking for someone who thrives on connecting with people, spotting growth opportunities, turning conversations into partnerships, and tracking ROI with intention. If you love building momentum, creating win-win relationships, and seeing your efforts translate into real growth, you’ll fit right in.
Core Responsibilities
Strategic Business Development
- Develop and execute business development strategies aligned with firm growth goals.
- Identify and cultivate referral sources, including attorneys, medical providers, clients, community leaders, and more.
- Build and maintain a structured pipeline of prospective referral partners.
- Track and report referral activity and ROI in collaboration with Marketing and Intake teams.
- Provide ongoing assessment of BD initiatives to ensure time and financial investments are optimized.
- Support the firm's client relationship management efforts by coordinating ongoing client communications, satisfaction surveys, and client appreciation events.
Relationship Management & Community Presence
- Develop and maintain strong relationships with strategically relevant organizations.
- Attend networking events, professional meetings, and community events as a representative of the firm.
- Strengthen the firm’s presence in local Wisconsin communities through consistent outreach.
- Coordinate client appreciation initiatives and referral partner engagement efforts.
- Ensure sponsorships and partnerships are fully leveraged and measured for impact.
Event & Sponsorship Coordination
- Research, coordinate, and execute events that enhance the firm’s visibility and reputation.
- Assist in planning seminars, community initiatives, luncheons, educational events, and hosted gatherings.
- Monitor sponsorship investments and provide performance reporting and recommendations.
- Collaborate with Marketing on messaging and branding alignment for all events.
Collaboration & Internal Integration
- Work closely with attorneys to support individual business development goals.
- Partner with marketing team members to ensure referral growth aligns with campaign strategy.
- Support initiatives that encourage attorney participation in business development activities.
- Assist in cross-department alignment to improve referral tracking and data accuracy.
Market Research & Growth Insights
- Conduct market research to identify new growth opportunities.
- Analyze referral trends and feedback to identify service improvement opportunities.
- Provide strategic recommendations based on data and market conditions.
Qualifications
- Preferred: Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Preferred: 3–5 years of business development, sales, or marketing experience required.
- Preferred: Experience in a law firm, professional services, or relationship-driven sales environment preferred.
- Experience working in a fast-paced, high-visibility environment.
- Strong understanding of relationship-based business growth.
- Excellent oral and written communication skills.
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple projects simultaneously and follow through to completion.
- Self-starter with a proactive, tenacious approach to achieving results.
- Willingness to develop deep knowledge of the personal injury industry and Wisconsin market.
What Success Looks Like at Pemberton
- Increased qualified referral volume.
- Measurable growth in attorney and provider referral partnerships.
- Strong community visibility in key Wisconsin markets.
- Consistent alignment with The Pemberton Promise and firm values.
Work Location & Schedule:
- Full-time, 40 hours per week
- On-site in Baraboo, WI. A hybrid work arrangement may be possible.