Social Media and Marketing Manager

ROLE SUMMARY

The Sales & Marketing Coordinator is responsible for generating, managing, and converting leads into booked appointments and signed contracts. This role owns the full front-end revenue pipeline, including inbound lead response, outbound prospecting, marketing channel management, and brand presence.

This position requires high urgency, strong communication, and disciplined follow-through. Success is measured by lead volume, conversion rates, and revenue generated.

CORE OBJECTIVES

• Generate consistent inbound and outbound leads
• Convert leads into booked estimates and signed projects
• Maintain and optimize all marketing channels
• Build and manage relationships with referral partners
• Strengthen company brand presence across digital and local channels

KEY RESPONSIBILITIES1. INBOUND LEAD MANAGEMENT

Objective: Maximize conversion of all incoming leads

Responsibilities:

• Respond to all new leads within 5 minutes
• Call, text, and message all inbound inquiries
• Qualify leads based on:
• Budget
• Timeline
• Scope
• Decision-making authority
• Schedule estimates and consultations
• Maintain consistent follow-up until project is closed or disqualified

2. ACCOUNT MANAGEMENT (LEAD SOURCES)Thumbtack

• Manage incoming leads and communications
• Request and manage customer reviews
• Update project portfolio and photos
• Optimize targeting and job categories
• Track performance metrics (cost per lead, close rate)

META ADS (FACEBOOK / INSTAGRAM)

• Manage active campaigns and lead forms
• Respond to leads immediately upon submission
• Test new ad creatives weekly
• Monitor performance and adjust campaigns
• Coordinate content for advertisements

Google Ads

• Monitor keyword performance and budget
• Optimize campaigns for high-converting searches
• Add negative keywords and refine targeting
• Respond to inbound calls and form submissions

3. CRM & PIPELINE MANAGEMENT

Objective: Ensure no opportunity is lost

Responsibilities:

• Track all leads through pipeline stages:
• New → Contacted → Booked → Estimate → Closed/Lost
• Maintain accurate and up-to-date CRM records
• Execute structured follow-up sequences
• Re-engage cold and inactive leads
• Report pipeline activity weekly

4. OUTBOUND PROSPECTING

Objective: Create new business opportunities

Responsibilities:

• Conduct cold email outreach using Instantly
• Prospect and build relationships with:
• Real estate agents
• Property managers
• Investors and flippers
• Architects and designers
• Schedule meetings and partnership discussions
• Maintain a database of referral partners

5. NETWORKING & BUSINESS DEVELOPMENT

Objective: Build local authority and referral network

Responsibilities:

• Attend 2–3 networking events per week, including:
• Chamber of Commerce meetings
• Real estate and investor meetups
• Construction and trade events
• Collect and follow up with new contacts within 24 hours
• Schedule follow-up meetings and develop relationships
• Represent the company professionally in all public settings

6. SOCIAL MEDIA MANAGEMENT

Objective: Increase visibility and generate inbound leads

Responsibilities:

• Post 5–7 times per week across platforms
• Share:
• Completed project photos (before/after)
• Jobsite progress updates
• Educational content
• Client testimonials
• Respond to comments and messages daily
• Engage with local community groups and posts

7. LOCAL MARKETING (FLYERS & COMMUNITY)

Objective: Generate local awareness and leads

Responsibilities:

• Distribute flyers in target neighborhoods
• Post materials on community bulletin boards
• Utilize QR codes for lead tracking
• Identify and test high-performing locations

8. WEBSITE & SEO MANAGEMENT

Objective: Improve online presence and lead conversion

Responsibilities:

• Update project portfolio regularly
• Add new service pages and optimize existing ones
• Publish blog content (2–4 posts per month)
• Improve SEO through keyword optimization and internal linking
• Ensure website is up-to-date and conversion-focused

9. CONTENT CREATION

Objective: Build authority and trust

Responsibilities:

• Capture and organize jobsite photos and videos
• Produce short-form video content
• Assist in creating marketing materials and ads
• Maintain a consistent brand voice and message

DAILY EXPECTATIONS

• Immediate response to all new leads
• Consistent follow-up on all active prospects
• CRM updates and pipeline management
• Outbound prospecting activity
• Marketing and content execution

WEEKLY EXPECTATIONS

• Attend networking events
• Launch and test new ad creatives
• Update marketing channels
• Report on key performance metrics
• Add new content (projects, posts, or blogs)

PERFORMANCE METRICS

• Number of leads generated
• Lead response time
• Appointment booking rate
• Close rate
• Revenue generated
• Cost per lead by channel

REQUIRED SKILLS & ATTRIBUTES

• Strong communication and interpersonal skills
• High sense of urgency and responsiveness
• Organized and detail-oriented
• Self-motivated and results-driven
• Comfortable with sales, marketing, and technology platforms
• Ability to manage multiple tasks and priorities

SUCCESS PROFILE

A successful candidate:

• Follows up relentlessly
• Takes ownership of results
• Is proactive in generating opportunities
• Continuously tests and improves systems
• Represents the company with professionalism and confidence

PAY STRUCTURE — MARKETING / PIPELINE MANAGERBASE PAY

• $800/week salary ($41,600/year)

Appointment Commission

• $20 per set confirmed appointment

Requirements:

• Qualified (homeowner, real project, service area)
• Must show (or reschedule show)

Weekly Volume Bonus

• 20 appointments/week → $500
• 25 → $750
• 30 → $1,000

REVENUE COMMISSION

Closed Job Commission

• 2% of closed revenue from their pipeline

Example:

• $50K job → $1,000 payout

SIGNED CONTRACT BONUS

• $150 per signed deal

SPEED-TO-LEAD BONUS

• Respond to leads within 5 minutes consistently

$100 week

OUTBOUND LEAD BONUS (INSTANTLY / PROSPECTING)

For cold email cold calling networking pipeline:

• $40 per qualified outbound lead
• $100 per booked outbound appointment

EARNINGS EXAMPLES

Average Performer:

• Base: $3,200/month
• Appointments: $2,500–$3,500
• Some bonuses
• Small revenue

$6K–$8K/month

Strong Performer:

• Higher volume quality
• Some closed deals

$8K–$12K/month

Killer:

• High close rate strong pipeline

$12K–$20K /month

Pay: $60,000.00 - $150,000.00 per year

Benefits:

• Flexible schedule

Work Location: In person

Salary : $60,000 - $150,000