What are the responsibilities and job description for the Graphic Designer position at PEI-Genesis?
*Equal Opportunity Employer Veterans/Disabled*
SUMMARY:
The Graphic Designer will have the opportunity to create impactful, effective, and beautiful designs to drive engagement and support delivery of sales and marketing. The designer takes design projects from the initial concept and coordinates steps through completion; creates layouts and designs artwork for internal and external communications including, but not limited to, advertising material, print collateral, trade show graphics, and website and digital design elements.
EDUCATION & EXPERIENCE:
Education
Four-year college degree in graphic arts and design; Bachelor’s degree preferred.
Experience
Minimum of two years of graphic design experience; project coordination, production and design, and desktop publishing.
TECHNICAL And/or MANAGERIAL JOB COMPETENCIES:
- Advanced experience and knowledge of the principles, practices, and techniques of digital art, graphic design, layout, and illustration
- Ability to concept, design, and execute along with a portfolio of produced materials such as email blasts, marketing collateral, catalogs, event graphics, packaging, and print ads.
- Principles and techniques of typesetting, color theory, digital printing, and photography
- Understanding of printing processes (including four color process), various types of ink, paper stock, and other supplies used, their characteristics, uses, and limitations
- Branding a company and its products
- Mac and PC proficiency
- Expert knowledge of Adobe Creative Cloud Suite with special focus on Adobe InDesign, Adobe Photoshop, and Adobe Illustrator
- Ability to work with and manage outside vendors
- Product photography experience preferred
- Video editing and production experience preferred
- Proficiency in HTML, Responsive HTML, CSS preferred
- Must be able to coordinate, prioritize, and support multiple activities within a given area
- Must be customer (internal and external) focused and results driven
- Must be innovative, creative, and collaborative
- Must be team player who can work with Marketing, Sales, IT, Operations and Engineering departments
- Strong verbal and written communication skills
- Strong interpersonal and influence skills
- Open to and willing to drive change, and must embrace continuous improvement
- Well-organized and detail-oriented
ESSENTIAL TASKS & RESPONSIBILITIES:
- Designs and produces multifaceted communication materials for print and other mediums for a variety of projects
- Supports design needs of North America, Europe, and Asia divisions
- Works with various departments to interpret and translate their expressed needs and ideas into concepts and develop and translate them into effective communication materials
- Plans, monitors, and tracks production projects to ensure proper and timely completion
- Contributes to the editorial development of projects
- Coordinate and organize projects and production processes to ensure completion in a timely and cost-effective manner
- Conceive, plan, produce and create files, artwork, and campaigns
- Work under pressure to meet deadlines
- Manage relationships with outside vendors in conjunction with Corporate Manager of Strategic Marketing based on workflow and skill level in accordance with the budget
- Maintain cooperative working relationships
- Demonstrate sensitivity to, and respect for, a diverse population
- Assist in photo editing & image preparation