Creative Manager (Graphic Artist)

Job Title: Creative Manager

Reports to: Director of Marketing

FLSA Status: Full-time; Exempt

Purpose

The Creative Manager is a hands-on creative role within the Marketing team, responsible for expressing Peepers brand and campaign stories through thoughtful storytelling, visual and creative execution. This is a highly collaborative role for a creative who enjoys working at the intersection of story and visuals.

This role focuses on shaping how stories are told in market by interpreting campaign goals, product narratives, and established creative direction. Collaboratively translating them into cohesive visual concepts, messaging, and creative assets across channels. Through strong aesthetic judgment and storytelling instincts, this role helps ensure marketing campaigns feel intentional, elevated, and support seasonal product campaigns.

• To be considered for an interview, you will be asked to provide a creative portfolio showcasing your work.
  
  

Duties & Responsibilities:

Campaign Storytelling & Creative Concepting

• Shape and bring to life established product and seasonal stories through marketing creative, translating provided direction into cohesive visuals and channel executions
• Develop creative stories and concepts for marketingled campaigns (website promotions, evergreen moments) shaping the narrative, tone, and visual point of view from idea through execution
• Ensure campaign storytelling is clear, consistent, and compelling across visuals and messaging
  
  

Product & Brand Story Translation:

• Partner crossfunctionally to understand product stories, seasonal inspiration, and launch intent
• Translate product narratives and visual direction into marketingready creative
• Ensure new products and launches are presented clearly, consistently, and compellingly across marketing touchpoints
  
  

Creative Direction & Team Enablement:

• Bring to life creative direction for campaigns by producing key assets, visual examples, mood boards and guidance for the broader team working closely with the Director of Product & Brand
• Share clear creative examples that others can execute against to ensure consistency across channels
• Review creative output from others and provide thoughtful, constructive feedback
• Ensure all executions within a campaign feel cohesive and intentional
  
  

Creative Execution & Art Creation

• Create original art and graphic design that visually expresses campaign stories across marketing channels, including email, paid ads, social media, and website content
• Execute highquality, productionready creative with strong attention to detail
• Design layouts, typography systems, and visual treatments that feel modern, elevated, and onbrand
• Prepare files for delivery and ensure quality through final execution
• Manage multiple projects and timelines while maintaining high creative standards
  
  

Brand Stewardship & Visual Quality

• Own and protect Peepers’ visual aesthetic across marketing
• Maintain consistency in typography, color, layout, and overall visual storytelling
• Apply strong aesthetic judgment to elevate creative output
• Identify opportunities to push creative forward while staying true to the brand
  
  

Collaboration & Creative Leadership

• Collaborate closely with Marketing and crossfunctional partners to bring campaigns to life
• Balance independent execution with collaborative problemsolving
• Take feedback constructively while confidently advocating for strong creative decisions
• Act as a reliable creative partner who helps raise the quality and clarity of work across the team
  
  

Knowledge, Skills, and Abilities:

• 4 years traditional Marketing experience in fashion or consumer products with a proven track record.
• Proficient in Adobe Programs
• Bachelor’s Degree in Marketing, Business, or related Creative field.
• Excellent organizational skills.
• Ability to manage multiple projects simultaneously
• Clear, concise communication style.
• Thrives in team environment and enjoys building relationships.
• Familiar with a range of strategic and creative deliverables, from branding to print, websites, and fully integrated campaigns.
• Enthusiasm and attention to detail