Product Marketing Analyst

WHO WE ARE

Apex Fintech Solutions (AFS) powers innovation and the future of digital wealth management by processing millions of transactions daily, to simplify, automate, and facilitate access to financial markets for all. Our robust suite of fintech solutions enables us to support clients such as Stash, Betterment, SoFi, and Webull, and more than 20 million of our clients' customers.

Collectively, AFS creates an environment in which companies with the biggest ideas in fintech are empowered to change the world. As a global organization, we have offices in Austin, Dallas, Chicago, New York, Portland, Belfast, and Manila.

If you are seeking a fast-paced and entrepreneurial environment where you'll have the opportunity to make an immediate impact, and you have the guts to change everything, this is the place for you.

AFS has received a number of prestigious industry awards, including:

• 2021, 2020, 2019, and 2018 Best Wealth Management Company - presented by Fintech Breakthrough Awards

• 2021 Most Innovative Companies - presented by Fast Company

• 2021 Best API & Best Trading Technology - presented by Global Fintech Awards

ABOUT THIS ROLE

As a Product Marketing Analyst, you are responsible for crafting the strategy around the messaging and marketing for new launches. This role involves understanding the product’s target audience, creating strong positioning in the market, and executing marketing campaigns intended to reach the masses and generate buzz. The Product Marketing Analyst will work closely with product development teams to ensure that the product utility meets the market need and expectations.

Duties/Responsibilities

• Analyze trends, customer feedback, competitor strategies, surveys, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.

• Become the expert on our buyers, their needs, and how our products are positioned; use this knowledge to enhance product prioritization and marketing decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.

• Plan and execute the launch of new products, managing the cross-functional implementation of the content plan, sales enablement, and client feedback.

• Distill market context, product features, client benefits, and use cases into succinct Product Briefs or PR/FAQs for use across departments to align on messaging and GTM plans.

• Empower Sales, Relationship Management, and other Commercial teams with the knowledge and content they need to succeed.

• Oversee marketing campaigns from start to finish by working closely with Content and Digital Marketing, Public Relations, and Internal Communications teams.

• Develop monitoring dashboards, AI tools, analytics, and related processes to track product development / marketing priorities and initiative progress.

Education and/or Experience

• Bachelor’s degree in Marketing, Finance, Business, Math/Data Analytics, Economics or related field (or equivalent work experience) required

• 3 years of experience in a product marketing or related role, ideally within the Fintech or Financial Services industry.

• Experience with Product Management tools (e.g. Jira, Confluence, Monday.com), CRM software (e.g., Salesforce) and data analytics tools (e.g., Tableau, Looker, PowerBI) preferred

• Certifications such as Pragmatic Marketing Certification, Product Marketing Alliance, etc. a plus

Required Skills/Abilities

• Ability to manage multiple projects simultaneously, set priorities, and meet deadlines.

• Ability to derive meaningful insights from complex data sets and convert client interactions into actionable marketing and product strategies.

• Ability to lead and influence cross-functional teams without formal authority.

• Ability to break long-term goals into short-term milestones while staying focused on a future vision.

• Strong organizational skills and ability to work on multiple projects simultaneously in a deadline-driven environment.

• Strong communication skills, both verbal and written, with the ability to express complex ideas clearly and effectively.

• Strong creative outlook to continually innovate in crafting user engagement and retention strategies.

Work Environment

• This job operates in a hybrid, office environment 3 days per week.

#product management #associate #full-time #APEX

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Our Rewards

We offer a robust package of employee perks and benefits, including healthcare benefits (medical, dental and vision, EAP), competitive PTO, 401k match, parental leave, and HSA contribution match. We also provide our employees with a paid subscription to the Calm app and offer generous external learning and tuition reimbursement benefits. At AFS , we offer a hybrid work schedule for most roles that allows employees to have the flexibility of working from home and one of our primary offices.

Salary Range

The annual base salary range for this position is noted above. Exact compensation offered may vary depending on job-related knowledge, skills, experience, and office location.

EEO Statement

Apex Fintech Solutions is an equal opportunity employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, veteran status, marital status, or any other protected characteristic. Our hiring practices ensure that all qualified applicants receive fair consideration without regard to these characteristics.

Disability Statement

Apex Fintech Solutions is committed to creating an inclusive and accessible workplace for all candidates, including those with disabilities. We are dedicated to ensuring equal employment opportunities and providing reasonable accommodations to qualified individuals with disabilities. If you require reasonable accommodations to participate in the application or interview process, please submit your request via the Candidate Accommodation Requests Form. We will work with you to provide the necessary accommodations to ensure your full participation in our hiring process.