Director of Sales And Marketing

Director of Sales & Marketing

Peak Vitality | Human Bio-Optimization & Wellness

POSITION OVERVIEW

Peak Vitality is seeking a dynamic, results-driven Director of Sales & Marketing to lead appointment generation, sales performance, and revenue growth. This role centers on maximizing Peak Vitality's internal marketing resources — coordinating closely with multiple internal marketing partners to consistently place 20 to 25 qualified sales opportunities onto the calendar each week.

Beyond managing that pipeline, this person will run a weekly virtual webinar series that educates prospective clients and converts interest into booked consultations. Just as importantly, they will become the facility's sales leader: mastering every service Peak Vitality offers, coaching the team's sales process, and ensuring upsell opportunities are identified and executed at the highest standard.

KEY RESPONSIBILITIES

Internal Marketing Partnerships & Appointment Generation

- Partner closely with Peak Vitality's internal marketing resources to convert their efforts into booked consultations.

- Own the weekly target of 20 to 25 qualified sales opportunities placed on the calendar.

- Continuously evaluate which internal channels produce the highest-quality opportunities, and adjust priorities accordingly.

Virtual Webinars & Education

- Host and manage a weekly virtual webinar series that educates prospective clients on Peak Vitality's services.

- Convert webinar attendance into booked consultations through a clear, compelling offer.

- Represent Peak Vitality within the community on a selective basis, including networking events and corporate wellness opportunities.

Sales Leadership

- Become the expert on every service, membership, and program Peak Vitality offers.

- Lead consultations that uncover client goals and translate them into customized solutions.

- Coach the sales team on consultation quality, objection handling, and closing.

Upsells & Sales Process

- Ensure upsell opportunities are consistently identified and properly executed with existing clients.

- Establish and maintain the sales process, standards, and follow-up systems for the sales team.

Pipeline & Performance Management

- Track weekly opportunity volume against the 20-to-25 target, alongside show rate, conversion rate, and revenue.

- Report regularly to leadership on sales activity, marketing-partnership performance, and areas for improvement.

IDEAL CANDIDATE

- Proven success in sales, marketing, or business development, managing multiple lead sources.

- Strong consultative sales skills and comfort selling premium, high-value programs.

- Comfortable hosting webinars or virtual presentations that convert to booked appointments.

- Experience coaching a sales team on process, standards, and accountability.

- Organized and CRM-fluent, with a track record of hitting weekly targets.

- Genuine interest in health, wellness, and human performance.

PREFERRED EXPERIENCE

- 3 years in sales, marketing, healthcare, wellness, fitness, or hospitality.

- Experience managing or maximizing multiple marketing partnerships or lead channels.

- Experience hosting webinars or virtual sales presentations.

- Wellness or medical aesthetics background is a plus, not a requirement.

SUCCESS IN THIS ROLE

Success will be measured by weekly opportunity volume, consultation conversion, upsell performance, and revenue growth.

ABOUT PEAK VITALITY

Peak Vitality is a comprehensive human bio-optimization and wellness center, combining advanced recovery technology, innovative fitness, physician-supervised concierge medicine, nutrition, weight management, and aesthetics into one personalized pathway for every client. The Director of Sales & Marketing will bring more people into that ecosystem and help them understand its full value.

Ready to build something meaningful? Send your resume to [insert application email or link].