Sales - Business Development Representative

JOB SUMMARY & SCOPE

Responsible for generating new business opportunities by identifying, qualifying, and engaging prospective clients. This role plays a critical part in the company’s growth strategy by focusing on the acquisition of new net logos—prospective customers with whom the company does not yet have a business relationship in addition to identifying new opportunities in existing accounts. Working closely with the sales and marketing teams, the BDR conducts outreach, builds relationships, and sets qualified appointments to support the overall sales pipeline.

KEY ACCOUNTABILITIES

• Research and identify target companies and key decision-makers using a variety of prospecting tools and techniques.
• Conduct outbound outreach (email, phone, social media) to engage potential customers and articulate the value proposition.
• Qualify inbound and outbound leads to determine sales-readiness and appropriate fit.
• Set appointments and generate qualified opportunities for the sales team.
• Maintain accurate and timely records of all interactions and lead information in the CRM system.
• Collaborate with marketing to support campaign execution and lead follow-up.
• Stay informed about industry trends, competitive landscape, and product/service offerings.
• Participate in regular sales meetings, training sessions, and performance reviews.

EDUCATION EXPERIENCE KEY TRAITS

• Bachelor’s degree in Business, Marketing, Communications, or related field preferred, or equivalent work experience.
• Strong verbal and written communication skills.
• High level of initiative and a persistent, goal-driven mindset.
• Basic understanding of the sales process and customer journey.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and lead generation tools a plus.
• Ability to work independently and as part of a team in a fast-paced environment.
• Comfortable with high-volume outreach and engaging with prospective clients via phone and digital platforms.

TYPICAL PERFORMANCE TARGETS

• SERVICE DELIVERY:         Sustained, measured excellence in project & process delivery
• COST TO SERVE:             Sustained, measured excellence in delivery efficiency with expected continuous improvement
• INNOVATION:                 Step changed delivery in, quality, and/or cost

LANGUAGE SKILLS

• Primary language used in daily operations is English. Additional primary company languages include Spanish, French, and Dutch. 
• Read and interpret documents, procedure manuals and various correspondence from both internal and external. 
• Speak effectively, both individually and before groups of both external customers and/or various levels of employees within the organization. 

SUPERVISION

• Role is not responsible for supervising direct or indirect reports

DECISION MAKING REASONING

• Able to take accountability and responsibility for business target delivery and decision making.

WORKING RELATIONSHIPS

• Assigned Sales Professional
• Sales Admin Team
• Key Customers
• Key Vendors