Marketing Director

Job Summary

We are seeking a dynamic and experienced Vice President of Marketing to lead our marketing initiatives and drive growth across multiple channels and companies. This strategic role requires a visionary leader who can develop, communicate, and execute comprehensive marketing strategies that align with our business objectives. The ideal candidate will possess a strong background in digital marketing, content marketing, and multichannel marketing, with a proven track record in performance marketing leadership, but also hands-on.

Responsibilities

• Develop and implement innovative marketing strategies to enhance brand awareness and drive customer acquisition.
• Oversee all aspects of digital marketing, including SEO, email marketing, social media marketing, and content marketing.
• Manage multichannel campaigns that integrate print advertising, online advertising (including Google AdWords and Facebook Advertising), and direct sales efforts.
• Lead the development of performance metrics to measure the effectiveness of marketing initiatives using tools such as SEM Rush, Google Analytics, etc.
• Collaborate with product management teams to align marketing strategies with product launches and sales goals.
• Utilize marketing automation tools to streamline processes and enhance customer engagement.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Attend tradeshows, make customer visits, and participate in industry groups.
• Oversee budgeting for the marketing department, ensuring efficient allocation of resources across various campaigns.
• Create strong relationships with employees, customers, partners, and the community.
• Mentor and develop the marketing team, promoting a culture of continuous learning, accountability, and improvement.
• Support and promote the Company’s Foundation Document.

Qualifications

• 6 years experience in B2B marketing and 3 years in leading a marketing department.
• Self-motivated, enjoys working, and outward looking.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Proven expertise in digital marketing strategies including SEO, content creation, social media management, and analytics.
• Excellent research skills to analyze market trends and consumer behavior effectively.
• Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
• Strong analytical skills with experience in performance metrics evaluation.