What are the responsibilities and job description for the Director of Marketing position at Koble?
Location: Lancaster, PA
Koble is seeking a marketing leader to elevate our strategy, drive proactive market engagement, and strengthen our presence. This role will define how we show up in the market, engage customers and prospects, and lead the conversation in our industry.
Marketing is a young function here at Koble and we work with a unique market (a majority of our customers are Amish or Mennonite, or have their roots in that culture), so this role will require a lot of experimentation and creativity. It will be an excellent fit for someone who is ambitious and excited to pioneer a new pathway within a company that is committed to blessing the customer, honoring each other, and building community.
In This Role, You Will Be Responsible To
For 30 years Koble has been leading the way for small to medium-sized enterprises to manage and grow their businesses. Our customers are the backbone of our communities - from manufacturing to equipment sales/services to distribution - and our team is passionate about working alongside them through ERP software and professional services to help them grow and flourish.
Our culture is built on the foundation of Christian values. We live this out by blessing our customers with our work, honoring each other, and building our communities.
Today we serve hundreds of businesses throughout US and Canada with a team of over sixty employees, and we're growing fast!
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Koble is seeking a marketing leader to elevate our strategy, drive proactive market engagement, and strengthen our presence. This role will define how we show up in the market, engage customers and prospects, and lead the conversation in our industry.
Marketing is a young function here at Koble and we work with a unique market (a majority of our customers are Amish or Mennonite, or have their roots in that culture), so this role will require a lot of experimentation and creativity. It will be an excellent fit for someone who is ambitious and excited to pioneer a new pathway within a company that is committed to blessing the customer, honoring each other, and building community.
In This Role, You Will Be Responsible To
- Develop and execute a strategic field marketing plan, including hosting and attending events in areas where our customers are located.
- Build a marketing function that delivers consistently strong and measurable results.
- Own inbound lead pipelines and ensure they are performing well.
- Lead, mentor, and develop the marketing team (currently a team of 2).
- Ensure our website is highly visible, compelling, and clearly communicates our value.
- Establish thought leadership in ERP, inventory management, financials, and small business best practices.
- Align closely with Sales, Customer Success, and leadership on goals, campaigns, and metrics.
- Oversee content quality, brand voice, and strategic fit across all channels.
- Proven experience leading and building marketing teams.
- Understanding of the SaaS environment (ERP experience is a plus).
- Knowledge of our customer base or ability to learn it quickly.
- Willing and eager to be on-site with customers and our prospects.
For 30 years Koble has been leading the way for small to medium-sized enterprises to manage and grow their businesses. Our customers are the backbone of our communities - from manufacturing to equipment sales/services to distribution - and our team is passionate about working alongside them through ERP software and professional services to help them grow and flourish.
Our culture is built on the foundation of Christian values. We live this out by blessing our customers with our work, honoring each other, and building our communities.
Today we serve hundreds of businesses throughout US and Canada with a team of over sixty employees, and we're growing fast!
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