What are the responsibilities and job description for the Social Media Specialist position at Paysafe?
Position Summary
Paysafe is hiring an Organic Social Specialist (B2B) to join our global Marketing Center of Excellence, reporting directly to the Manager of Social Media & Influence. The role will be responsible for managing and executing our organic social media program for our B2B brands—primarily Paysafe and Leaders Merchant Services. Working across all major social platforms, this position will help shape channel strategy, oversee content publishing, and ensure our organic presence supports brand visibility, thought leadership, and commercial objectives. The specialist will partner closely with PR and Corporate Affairs on content for our corporate social channels.
Key Responsibilities
Paysafe is hiring an Organic Social Specialist (B2B) to join our global Marketing Center of Excellence, reporting directly to the Manager of Social Media & Influence. The role will be responsible for managing and executing our organic social media program for our B2B brands—primarily Paysafe and Leaders Merchant Services. Working across all major social platforms, this position will help shape channel strategy, oversee content publishing, and ensure our organic presence supports brand visibility, thought leadership, and commercial objectives. The specialist will partner closely with PR and Corporate Affairs on content for our corporate social channels.
Key Responsibilities
- Support the Manager, Social Media & Influence in the day-to-day management of B2B organic social activity across Paysafe and Leaders Merchant Services
- Collaborate with PR, Corporate Affairs, Paid Media, and Creative teams to deliver high-quality content aligned to business priorities, thought leadership pillars, and external communications
- Work with external social media agency partners to develop content strategies, editorial calendars, and platform-specific recommendations that elevate our B2B presence
- Execute organic social publishing across major platforms (LinkedIn, X, Facebook, Instagram), ensuring consistent brand tone, quality, and compliance
- Analyze performance across social channels, providing insights, dashboards, and optimization recommendations to internal stakeholders and senior leadership
- Support content development by providing briefs, collaborating on visual concepts, and working closely with creative teams on assets
- Stay closely aligned with PR and Corporate Affairs to ensure consistent messaging and amplify key corporate announcements, leadership commentary, and press moments
- Identify emerging trends, platform updates, and new content opportunities that can support B2B brand storytelling and visibility
- Maintain strong operational processes, including community management, content approvals, publication workflows, and brand governance
- Educational background in Marketing, Business, Digital Media, or a related field; or additional relevant experience in lieu of education, required.
- Minimum of 2 years of experience managing organic social activity for B2B brands or corporate/enterprise audiences, required.
- Hands-on experience publishing and optimizing content across major social platforms, particularly LinkedIn, X and Meta
- Experience collaborating with external agencies and internal creative teams to deliver content, campaigns, and reporting
- Strong understanding of B2B content formats, thought leadership narratives, and organic social strategies
- Knowledge of influencer marketing and creator ecosystems is an advantage, though not a core responsibility
- Ability to interpret social analytics, identify performance trends, and present clear, actionable insights
- Familiarity with social management and scheduling tools
- Excellent writing and communication skills with the ability to adapt tone and style for B2B audiences
- Strong organisational skills and comfort managing multiple stakeholders, approvals, and deadlines
- A proactive, detail-oriented mindset with a deep interest in social media innovation, platform trends, and emerging best practices