What are the responsibilities and job description for the Social Media Coordinator position at Payne Trucking?
Social Media Marketing Coordinator
Full Job Description
We’re looking for a creative marketing coordinator to join our team. You’ll play a key role in building our brand’s online presence, engage with industry influencers, create compelling branded content across our social media platforms, and keep the team updated with monthly analytic reports. If you’re a team player, an excellent communicator, and eager to grow professionally as a marketing expert, we want to hear from you.
Responsibilities:
- Developing marketing strategies for new products
- Organizing promotional events and coordinating day-of deliveries and staffing
- Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
- Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
- Identifying potential new lead markets and creating a plan to enter those market
- Partnering with recruiting, sales and senior leadership to create advertising campaigns
- Promote brand awareness
- Manage social media presence
- Brainstorming fresh advertising ideas with senior management
Qualifications:
- Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations, and advertising, as well as vendors, contractors, and freelancers
- Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations, and while participating at trade shows
- Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset
- Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in various social media, web page development or graphic design being very helpful
- Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities
About Company
Payne Trucking leads the industry in the provision of timely and efficient bulk hauling services. With over 55 years’ experience as a bulk carrier hauling raw materials and manufacturing by-products to our customers throughout the east coast, we offer a proven track record of service. We employ a skilled team of professionals who utilize the latest technologies in order to maintain our standing as an industry leader in the dump trailer hauling business.
We believe in treating everyone with respect and are looking for a Social Media & Marketing Coordinator who cannot only deliver that message but possesses the same traits and qualities themselves. If this description sounds like you and there is a desire from you to be a part of something bigger than just yourself, then please read the following details and if you are truly a match for this, let's talk.
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 2 years (Preferred)
Work Location: In person
Salary : $45,000 - $60,000