MARKETING REP1 (23384)

La Mesa RV A family owned and operated company, La Mesa RV was founded in 1972. Our original location was in La Mesa, California. We have recently relocated to Phoenix, AZ. Our business philosophy is Customers and Employees are the most important people in the world. Putting this belief into practice has enabled James K, our founder, to guide LMRV on a path of growth and prosperity. LMRV has grown over the years to become one of the largest multi-location RV dealerships in the world and is recognized as a leader in the industry.

Apply to LMRV!! We offer a lot of room to grow internally!

Summary:    The ideal candidate will be a leader in digital strategy as well as an active practitioner who remains up-to-date with the continuously-changing tactical techniques needed to get the most out of each major digital advertising, video and social media platforms. Will design and provide art direction for a variety of materials including web site marketing, email campaigns and web banner ads and campaigns.

Responsibilities:
•    Plan and execute all web display and PPC advertising campaigns
•    Measure and report performance of all digital marketing campaigns, and assess against goals while also optimizing use of budget allotted
•    Identify trends and insights, and optimize spend and performance based on the insights
•    Brainstorm new and creative growth strategies
•    Plan, execute, and measure experiments and conversion tests
•    Collaborate with internal teams to create landing pages and optimize user experience
•    Collaborate other internal and external partners
•    Create, test and report of A/B ad tests
•    Give direction and input on streaming and OTT placement

•    BS/MS degree in marketing, business, or a related field
•    Proven working experience in digital marketing
•    Demonstrable experience leading and managing display advertising and PPC campaigns
•    Experience in optimizing landing pages and user funnels
•    Experience with A/B and multivariate experiments
•    Solid knowledge of website analytics tools
•    Experience in setting up and optimizing Google Adwords campaigns
•    Working knowledge of HTML, CSS, and JavaScript development and constraints
•    Strong analytical skills and data-driven thinking
•    Up-to-date with the latest trends and best practices in online marketing and measurement
Proficiency in InDesign, Illustrator, Photoshop, Word Press, MS Word, Excel, and Outlook.
•    Automotive or RV dealership knowledge helpful but not required.
•    Good organizational, interpersonal, good oral and written communication skills
•    Detail orientated with ability to quickly and effectively handle multiple changing priorities
•    Previous agency experience helpful, not required
•    Google certification
 

If you are looking for a role within a GROWING industry and a company that offers a family focused, FUN corporate culture, competitive pay, healthcare coverage, 401K and so much more then APPLY TODAY to learn more!!

Come join our FAMILY - where our core values are: Fun, Attitude, Make their day, Integrity, Listen and qualitY

Please look at our website: https://www.lamesarv.com/

EEO Statement – copy/paste very end of posting

La Mesa RV and affiliated companies are an Equal Opportunity Employer that strives to provide an inclusive work environment through the diverse talents of our team. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.