What are the responsibilities and job description for the Social Media Coordinator position at Paul Miller Motor Company?
Company Overview
Paul Miller Motor Company has proudly served the central Kentucky community for three generations, dedicated to providing exceptional automotive sales and service experiences. We are committed to fostering a dynamic environment where innovation and customer satisfaction are at the forefront of our operations.
Job Overview
Are you an expert at creating content for Instagram and TikTok? Do you have an eye for what catches viewers' attention on social media? If so, we have a spot for you! We are looking for a talented Social Media and Content Marketing Manager to create and maintain a strong online presence for our company. Your role is to create content and implement online marketing strategies through social media accounts and other digital channels.
If you are a tech-savvy professional with an interest in communicating with clients through digital channels, we would like to meet you.
As a Social Media and Content Marketing Manager, you will develop original content and suggest creative ways to attract more customers and promote our brands. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.
We are seeking a candidate with a well-rounded marketing background ideally including event activations and graphic design experience.
Responsibilities
- Research audience preferences and discover current trends
- Create engaging video, text, and image content
- Design videos and graphics to sustain viewers’ curiosity and create buzz around new and existing products
- Stay up to date with changes in all social platforms ensuring maximum effectiveness
- Train co-workers to use social media in a cohesive and beneficial way
- Facilitate online conversations with customers and respond to queries helping to route them to the proper team
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
- Oversee social media accounts’ layout
- Suggest new ways to attract prospective customers, like promotions, and competitions
- Create graphics and assets for various brands and company projects
- Assist with setting up and operating at activations and company events as needed
- Work within the marketing department and report social media analytics monthly
- Fully immersed with all dealership marketing items
Requirements & Skills
- Paid social media experience required
- Proven work experience on social media platforms
- Expertise in multiple social media platforms
- Ability to deliver creative content (video, text, and image)
- Strong familiarity with online marketing strategies and marketing channels
- Ability to grasp future trends in digital technologies and act proactively
- Proactive, works well / takes instruction, but also takes initiative
- Excellent communication skills
- Multitasking and analytical skills
- Proficient graphic design skills
- Ability to be a self-starter and bring ideas to the table on a consistent basis
- Must have a valid drivers license
Schedule
- 8-hour shift
- Monday to Friday
- Weekends as needed
Pay: $22.00 - $30.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Application Question(s):
- Video Production & Editing Experience
- Describe your experience creating, filming, and editing video content for social media platforms. Please provide 3–5 links to examples of videos you have personally produced or edited, and briefly explain your role in creating them.
- Content Creation Tools & Software
- What software, applications, and equipment do you regularly use for content creation, video editing, photography, and graphic design? Please indicate which tools you are most proficient in.
- Social Media Account Management
- Describe your experience managing multiple social media accounts across different platforms. Which platforms have you managed, and how do you approach content planning, scheduling, and maintaining a consistent brand identity?
- Paid Social Media Advertising
- Describe your experience developing, managing, or optimizing paid social media advertising campaigns. Which advertising platforms have you used, and what experience do you have with audience targeting, budgeting, and measuring campaign performance?
- Social Media Strategy & Performance
- Share an example of a social media campaign or piece of content you created that achieved strong results. What was your strategy, how did you measure success, and what were the results?
- Creativity & Content Development
- How do you approach generating fresh, engaging content ideas while balancing current social media trends with a company's brand identity and marketing objectives?
- Automotive Content & Marketing
- Our business includes multiple automotive brands and departments, each with different audiences and marketing objectives. How would you approach developing engaging social media and video content that showcases our vehicles, employees, customer experiences, and dealership culture while maintaining a consistent overall brand identity?
Work Location: In person
Salary : $22 - $30