Associate Director, Digital Marketing

Paul Hastings is a leading international law firm that provides innovative legal solutions to many of the world's top financial institutions and Fortune Global 500 companies. With a strong presence throughout Asia, Europe, Latin America, and the U.S., we have the global reach and extensive capabilities to provide personalized service wherever our clients' needs take us. As one of the world's leading law firms, we seek dynamic individuals who share our commitment to service, innovation, and professional growth.

We have an opening for an Associate Director, Digital Marketing.

The Associate Director, Digital Marketing has oversight of the firm's digital marketing strategy, including as relates to the website, intranet, CRM and social media channels. This position manages the U.S. Digital Marketing team and works collaboratively with the broader BDEV and Marketing teams, lawyers and other administrative departments to develop and implement strategies designed to support the strategic growth and business objectives of the firm.

In this capacity, the Associate Director, Digital Marketing will:

• Oversee and help to evolve the firm's marketing technology stack including websites, CRM, EMS, direct marketing technology, and social assets, among others as required;
• Partner with the CMO, Director of Revenue Operations and the IT team to enhance the Firm's digital marketing roadmap and guide the development, launch and enhancement of these features across sites & apps;
• Develop and execute comprehensive digital and social strategies, translating business objectives into digital platform enhancements and content initiatives;
• Manage digital marketing team members across multiple verticals, including managing the team's recruitment, training and professional development needs;
• Lead the digital marketing team in the development of branding and firm identity initiatives, including a large-scale website rebrand and rebuild;
• Partner with Content colleagues and other BDEV colleagues to produce high-quality content for websites and social media, implementing search engine best practices, and crafting & enforcing content governance policies;
• Collaborate with CMO, Director of Revenue Operations and other Digital Team members on the roll-out of a new Firm CRM system;
• Oversee work with third-party, external agencies and partners to align marketing efforts and maximize reach;
• Work closely with regional teams in the direction and management of the global marketing technology stack;
• Direct on-page, off-page and technical SEO programming to optimize data content, improve keyword rankings and drive sustainable traffic to websites from search engines, such as Google;
• Oversee the Firm's intranet;
• Create and manage a budget for marketing operations expenses; evaluate expenditures and maximize effectiveness and efficiency of programs;
• Partner with the CMO on BDEV contributions to the firm's centralized experience management system, Foundation;
• Stay updated on emerging digital trends and technologies, identifying opportunities for growth and experimentation;
• Oversee the generation of department reports on digital trends;
• Ensure general compliance with the firm's policies, practices, and procedures; and
• Lead or contribute to other projects, as needed.

Proficiencies:

• Knowledge of technologies, developments, trends and literature related to legal and professional services marketing fields;
• Proficiency in MS Office Suite, document management, and CRM systems;
• Experience partnering with Engineering or UX/UI Design teams;
• Experience building or delivering against technical product roadmaps;
• Experience with Sitecore and Intapp (preferred);
• Proficient with Search Engine Optimization (SEO) tools;
• Proficient with Web Analytics tools; Google Analytics or Adobe Analytics preferred;
• Customer-focused, analytical and process-oriented; comfortable making data-driven decisions, with thirst for continuous improvement;
• Expert proficiency in oral and written communications with strong editing, proofreading, grammar and research skills, along with the ability to turn data into useful deliverables;
• Solid understanding of the needs and expectations of law firm operations and corporate legal clients in order to function at a strategic level;
• Advanced knowledge of marketing principles, procedures, concepts and practical applications;
• Fundamental knowledge of networking and relationship management;
• Proficiency in team building, management, and leadership skills; and
• Knowledge of the needs and expectations of law firm operations, partners, and clients.

Qualifications:

• Bachelor's degree (required);
• At least 12 years of marketing professional experience; and
• At least 5 years of management experience in a corporate law firm setting or relevant industry setting is a plus.

Employees will be provided with an excellent career opportunity in a collaborative environment, in addition to a generous total compensation package with the opportunity to earn bonuses based on individual contribution and firm profitability.

The salary wage range that we expect to pay for this position is a minimum of $200,000 and a maximum of $254,000 annually. The actual pay wage may vary based on experience or other relevant factors.

Eligible employees can participate in the Firm's comprehensive benefits program, which include the following:

• Medical, Dental, Vision, Life/AD&D, Long Term Care, and Short and Long Term Disability
• Flexible Spending Account and Health Savings Account
• Healthcare Concierge and Advocacy
• Voluntary 401k Plan and Profit Sharing
• 10 Paid Holidays per year and a generous PTO program
• Family Support including Pediatric Mental Health and Parental Support, Paid Parental Leave, Fertility Benefits, and Breast Milk Shipping
• Back-up Child Care, Elder Care, and Tutoring
• Wellness Programs (Employee Assistance Program, Mental Health, and Well-Being Events)
• Retirement Plan Consulting
• Anniversary Bonus Program
• Professional Development Programs
• Transportation Allowance and Commuter Benefits
• International Travel Insurance
• Auto/Home/Legal Insurance
• Pet Insurance
• Employee discounts
• And more!

The Firm has a range of diversity initiatives including our Paul Hastings Affinity Networks (PHANs), Women's Initiative, and PH Balanced. These initiatives provide a firmwide forum to share experiences, as well as an opportunity to participate in a supportive network with common interests to help make life at the firm more inclusive. Learn more about our Global Diversity, Inclusion and Wellness Initiatives .

Paul Hastings LLP is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.