Marketing Manager

This is a remote role, but eligible candidates must reside in one of the following states: IN, MI, IL, OH, KY, TN, MN, MA, FL, GA, PA

Occasional travel is required once per year for our annual summit in Mishawaka, IN or to client engagements, up to 20% travel can be expected.

The anticipated salary range for this position is $60,000 to $80,000, depending on experience and qualifications, while our internal pay band for this role extends up to $100,000.

You’re a full-stack marketer who loves owning the entire engine: planning the work, building the work, and measuring the impact. At Pathfinders, our Marketing Manager/Director is part storyteller, part strategist, part systems operator. You’re someone who can translate a brand’s narrative into high-quality content, campaigns, and sales materials, and you’re just as comfortable inside HubSpot or WordPress as you are crafting a message.

This role is for a marketer who thrives in autonomy, keeps things organized, and doesn’t wait for someone else to tell them what to do. You bring structure to complexity, see opportunities others miss, and believe that great marketing comes from consistency, clarity, and curiosity, not last-minute sprints. You can write, design, publish, and analyze on your own, while knowing when it’s time to loop in creative or digital partners. If you’re reading closely, include one marketing trend, tool, or tactic you're currently excited about in your application (“Is there anything else you'd like us to know?”). We’re looking for someone who brings ideas, momentum, and a builder’s mindset, someone who helps us tell the Pathfinders story in a way that drives measurable growth.

You might be a great fit if you:

• Set the Tone: You bring energy and clarity into every conversation. Even when things get tough, you make work feel doable, not draining.
• Own the Outcome: You don’t just check boxes. You make sure the work connects to the bigger goal and moves projects forward.
• Keep Growing: You stay curious, adapt quickly when things change, and see every challenge as a chance to get better.
• We > Me: You believe great work is a team sport. You give credit generously, assume positive intent, and celebrate shared wins.

Get to know us at pathfind.com

What you will do, in greater detail:

Marketing strategy and execution

• Lead annual and quarterly planning for marketing campaigns, content, and events.
• Concept, write, and produce marketing content including LinkedIn posts, case stories, emails, blogs, and presentations.
• Build and manage end-to-end marketing campaigns.
• Collaborate with creative and digital teams for high-production deliverables such as video, photography, or designed materials.
• Maintain editorial and campaign calendar that supports ongoing visibility and engagement

Sales enablement and proposal development

• Develop sales enablement tools including decks, RFP responses, one-pagers, and case studies.
• Design and edit presentation slides and templates directly; involve creative team for high-profile or design-heavy needs.
• Maintain and update PF’s library of sales materials to reflect current capabilities and positioning.
• Collaborate with client teams to ensure PF’s story is clearly represented across pursuits and presentations.
• Identify and package proof points that strengthen PF’s credibility and differentiation.

Marketing systems and reporting

• Manage and maintain HubSpot campaigns, workflows, contact lists, and dashboards.
• Post and update website content, landing pages, and campaign materials.
• Track, analyze and report on marketing performance.
• Maintain organized content libraries, templates, and shared drives.
• Recommend and implement improvements to tools and workflows that increase efficiency and quality.

Marketing optimization and growth

• Document marketing processes, and best practices.
• Collaborate with client service and production teams to capture success stories.
• Stay informed on marketing and industry trends to keep PF’s approach relevant and competitive.
• Bring proactive ideas for campaigns or executions that strengthen PF’s position in the marketplace.
• Uphold brand and messaging consistency across all channels.

Additional job functions

• Attend all applicable required employee orientation, training, department quarterly meetings, and all-agency summits at PF headquarters. Overnight/weekend travel will be required for certain agency events, up to 20% travel can be expected.
• Perform additional duties as assigned

What we’d like to see in a strong candidate:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent professional experience).
• 6 years of progressive experience in marketing, preferably within an agency or professional services environment.
• Demonstrated experience developing and executing integrated marketing campaigns across digital, content, and traditional channels.
• Proven ability to write, design, and produce marketing materials independently.
• Hands-on experience managing and reporting campaigns through HubSpot, WordPress, Google Analytics, and social platforms.
• Track record of supporting sales or business development through marketing initiatives and enablement tools.
• Strong project management and organizational skills; comfortable managing multiple priorities at once.
• Familiarity with financial services or other regulated industries is a plus but not required.
• HubSpot or Google Analytics certifications preferred.
• Takes ownership of outcomes and demonstrates strong personal accountability
• Operates with curiosity, always asking how work could be done smarter or more effectively
• Works independently with limited direction while keeping others informed and aligned
• Brings structure and organization to projects; manages competing priorities calmly
• Collaborates naturally across functions; values partnership and open communication
• Demonstrates resourcefulness and problem-solving when faced with ambiguity or constraints.
• Shows resilience and composure under pressure; stays solutions-focused

What's in it for you?

At Pathfinders, we believe people do their best work when they’re trusted, supported, and recognized. That’s why we offer more than just competitive compensation. We’ve built a total rewards philosophy around flexibility, performance, and long-term well-being. Our team enjoys the freedom to work remotely, generous time off (with employees averaging over six weeks annually), and opportunities to connect through our annual Summits. We cover a significant share of benefit costs, contribute to your HSA, and offer a 401(k) with automatic employer contributions (no employee contribution required). And because we believe great work should be rewarded, our quarterly bonus and profit-sharing programs reflect our commitment to shared success.

We embrace diversity as an advantage and believe firmly in the power of inclusivity. We provide all qualified applicants with equal employment consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.