What are the responsibilities and job description for the Social Media Coordinator (PT) position at Passaic County Community College?
The social media coordinator will work with the Marketing and Communications team to execute a results-driven social media strategy. The coordinator will work with team members to create a positive and consistent voice on multiple platforms, effectively reaching target audiences, including prospective students and their families, current students, faculty and staff, alumni, and prospective donors.
This is a part-time, hourly, position.
Example of Duties:
- Develop, post, and curate engaging content for College’s social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media channels.
- Collaborate with marketing team to create a social media calendar
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments in a timely and appropriate manner.
- Review analytics and create reports on key metrics.
- Assess and adjust social media content, strategy, and timing to improve metrics and optimize performance.
- Identify and pursue opportunities to share college social media content on community and partner social media sites.
- Assist in the development and management of social media marketing and influencer marketing strategy.
- Identify new and emerging social media platforms and tools; adopting those that will be advantageous to the college.
- Provide strategic and operational support for departmental and College-related social media accounts, ensuring consistent messaging, engagement, and brand alignment.
- Other duties as assigned.
Qualifications:
- Bachelor’s degree in Communications/Media or related (required)
- Minimum of three years of work experience as a Social Media Coordinator or similar position OR equivalent experience
- Expert at targeted communications and advertising campaigns across various media platforms
- Demonstrates deep understanding of SEO/AEO, web traffic metrics and social media best practices
- Excellent interpersonal and communication skills
The completion of a background check will be required for the selected candidate.
Compensation: Compensation is determined by a variety of criteria, including but not limited to, previous relevant experience, education level, and certifications. The hourly pay rate for this position is $25.
Benefits:
- New Jersey Sick Leave: Earn 1 hour of sick leave for every 30 hours worked with a maximum of 40 hours of leave per benefit year. (Eligible to use after successful completion of probationary period.)
- Employee Assistance Program provides free, confidential, limited counseling services, work-life assistance, legal and financial guidance.
- Commuter Benefits: Free parking access is provided on site. An optional Transit Pre-Tax Plan is available which allows employees to use pre-tax dollars to purchase eligible transit expenses.
- NJ Defined Contribution Retirement Program provides eligible members with a tax-sheltered, defined contribution retirement benefit, along with life insurance and long-term disability coverage. (Must meet eligibility requirements.)