What are the responsibilities and job description for the Manager of Marketing and Sales position at Partnership HealthPlan of California?
Overview
The Manager of Medicare Marketing and Sales will oversee the development and execution of
Partnership’s Medicare D-SNP marketing and sales strategy focused on driving smart and
measurable growth. The Marketing manager will lead a team that collaborates with Partnership
leadership to understand the unique opportunities within each market and deliver on sales and
retention goals.
Responsibilities
▪ Leads the development and execution of Partnership’s D-SNP marketing and sales
strategy to deliver on new member enrollment and member retention targets.
▪ Develops and executes strategic sales plan aligning with Partnership objectives.
▪ Attends community events (i.e. member-facing health fairs) to promote enrollment in
Partnership’s D-SNP product.
▪ Monitors and identifies changes in the marketing environment and competitive strategies.
Evaluates and adjusts marketing strategy (positioning, competitive messaging, etc.) as
required. Proactively identifies new ideas and opportunities to grow Partnership’s D-SNP
enrollment.
▪ Gathers member feedback and identifies opportunities to align Partnership’s D-SNP
product with member needs and expectations - addressing issues and challenges that may
affect sales targets.
▪ Oversees the production of marketing and sales digital and print creative, including
engagement with internal departments and external vendors.
▪ Ensures all required member material meets regulatory requirements and works closely
with Compliance to meet CMS submission deadlines.
▪ Manages the team’s execution of marketing plans and closely monitors
outcomes/metrics. Implements effective tracking mechanisms for tracking daily, weekly,
monthly, and yearly activities and productivity.
▪ Regularly provides and presents updates to key internal and external stakeholders
regarding marketing initiatives and impact.
▪ Establishes broker oversight, including training the marketing and sales team to ensure
product expertise and compliance with sales regulations.
▪ Establishes rapid disenrollment monitoring, marketing and sales grievance investigations,
and call monitoring.
▪ Initiates and executes on opportunities for sales presentations, community events, and other
resident activities within assigned communities to support individual and team enrollment
goals. Collaborates with clinical teammates to optimize results
▪ Maintains professional knowledge of Medicare and Medi-Cal benefits by successfully
completing all required training and certifications and by attending educational workshops.
▪ Follows all state and federal regulatory guidelines by adhering to sales and marketing
requirements established by CMS, MIPPA, DHCS, and other policies and procedures
implemented by the Compliance Department.
▪ Participates on assigned committees
▪ Provides on-going coaching, mentoring, and development of employees, fostering an
atmosphere of teamwork. Establish individual team member goals and assist in the
achievement of those goals.
▪ Manages and updates internal Marketing and Sales policies.
▪ Other duties as assigned.
Qualifications
Education and Experience
Bachelors degree in a relevant field. Three - Five (3-5) years of related
experience that would provide the knowledge and abilities listed above,
including: Medicare Advantage marketing and sales within an HMO;
Special Skills, Licenses and Certifications
Special Skills, Licenses and Certifications Working knowledge of
computers and related business software applications. Basic
understanding of Medicare marketing principles. Familiarity with
California Medi-Cal program and/or Medicare program preferred. Valid
California driver’s license or other approved means of transportation
may be required.
Performance Based Competencies
Excellent written and oral communication skills. Excellent
interpersonal skills to develop and maintain critical relationships with
external sources. Ability to handle varying situations with tact and
diplomacy
Work Environment And Physical Demands
Ability to use a computer keyboard. More than 15% of work time is
spent in front of a computer monitor. When required, must be able to
move, lift, or carry objects of varying size, weighing up to 35 lbs. Must
be able to operate a vehicle used for company business. Travel may be
required to attend community events.
All HealthPlan employees are expected to:
$118,518.94 - $154,074.63
IMPORTANT DISCLAIMER NOTICE
The job duties, elements, responsibilities, skills, functions, experience, educational factors and the requirements and conditions listed in this job description are representative only and not exhaustive or definitive of the tasks that an employee may be required to perform. The employer reserves the right to revise this job description at any time and to require employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or work environment change.
The Manager of Medicare Marketing and Sales will oversee the development and execution of
Partnership’s Medicare D-SNP marketing and sales strategy focused on driving smart and
measurable growth. The Marketing manager will lead a team that collaborates with Partnership
leadership to understand the unique opportunities within each market and deliver on sales and
retention goals.
Responsibilities
▪ Leads the development and execution of Partnership’s D-SNP marketing and sales
strategy to deliver on new member enrollment and member retention targets.
▪ Develops and executes strategic sales plan aligning with Partnership objectives.
▪ Attends community events (i.e. member-facing health fairs) to promote enrollment in
Partnership’s D-SNP product.
▪ Monitors and identifies changes in the marketing environment and competitive strategies.
Evaluates and adjusts marketing strategy (positioning, competitive messaging, etc.) as
required. Proactively identifies new ideas and opportunities to grow Partnership’s D-SNP
enrollment.
▪ Gathers member feedback and identifies opportunities to align Partnership’s D-SNP
product with member needs and expectations - addressing issues and challenges that may
affect sales targets.
▪ Oversees the production of marketing and sales digital and print creative, including
engagement with internal departments and external vendors.
▪ Ensures all required member material meets regulatory requirements and works closely
with Compliance to meet CMS submission deadlines.
▪ Manages the team’s execution of marketing plans and closely monitors
outcomes/metrics. Implements effective tracking mechanisms for tracking daily, weekly,
monthly, and yearly activities and productivity.
▪ Regularly provides and presents updates to key internal and external stakeholders
regarding marketing initiatives and impact.
▪ Establishes broker oversight, including training the marketing and sales team to ensure
product expertise and compliance with sales regulations.
▪ Establishes rapid disenrollment monitoring, marketing and sales grievance investigations,
and call monitoring.
▪ Initiates and executes on opportunities for sales presentations, community events, and other
resident activities within assigned communities to support individual and team enrollment
goals. Collaborates with clinical teammates to optimize results
▪ Maintains professional knowledge of Medicare and Medi-Cal benefits by successfully
completing all required training and certifications and by attending educational workshops.
▪ Follows all state and federal regulatory guidelines by adhering to sales and marketing
requirements established by CMS, MIPPA, DHCS, and other policies and procedures
implemented by the Compliance Department.
▪ Participates on assigned committees
▪ Provides on-going coaching, mentoring, and development of employees, fostering an
atmosphere of teamwork. Establish individual team member goals and assist in the
achievement of those goals.
▪ Manages and updates internal Marketing and Sales policies.
▪ Other duties as assigned.
Qualifications
Education and Experience
Bachelors degree in a relevant field. Three - Five (3-5) years of related
experience that would provide the knowledge and abilities listed above,
including: Medicare Advantage marketing and sales within an HMO;
Special Skills, Licenses and Certifications
Special Skills, Licenses and Certifications Working knowledge of
computers and related business software applications. Basic
understanding of Medicare marketing principles. Familiarity with
California Medi-Cal program and/or Medicare program preferred. Valid
California driver’s license or other approved means of transportation
may be required.
Performance Based Competencies
Excellent written and oral communication skills. Excellent
interpersonal skills to develop and maintain critical relationships with
external sources. Ability to handle varying situations with tact and
diplomacy
Work Environment And Physical Demands
Ability to use a computer keyboard. More than 15% of work time is
spent in front of a computer monitor. When required, must be able to
move, lift, or carry objects of varying size, weighing up to 35 lbs. Must
be able to operate a vehicle used for company business. Travel may be
required to attend community events.
All HealthPlan employees are expected to:
- Provide the highest possible level of service to clients;
- Promote teamwork and cooperative effort among employees;
- Maintain safe practices; and
- Abide by the HealthPlan’s policies and procedures, as they may from time to time be updated.
$118,518.94 - $154,074.63
IMPORTANT DISCLAIMER NOTICE
The job duties, elements, responsibilities, skills, functions, experience, educational factors and the requirements and conditions listed in this job description are representative only and not exhaustive or definitive of the tasks that an employee may be required to perform. The employer reserves the right to revise this job description at any time and to require employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or work environment change.
Salary : $118,519 - $154,075