Marketing, Social Media & PR Manager

Marketing, Social Media & PR Manager

Industry: Entertainment / Media

Reports To: Director of Marketing / CEO

Position Overview

Our client is seeking a creative and strategic Marketing, Social Media & PR Manager to lead brand growth, audience engagement, and public relations efforts. This role is responsible for developing and executing marketing campaigns, managing social media platforms, building media relationships, and elevating the company’s presence across digital and traditional channels.

The ideal candidate understands entertainment culture, storytelling, and audience trends, and can translate that into impactful campaigns that drive visibility, engagement, and revenue.

Key Responsibilities:

Marketing Strategy & Execution

• Develop and execute integrated marketing campaigns for shows, content releases, events, and brand initiatives
• Identify target audiences and create strategies to grow reach and engagement
• Collaborate with creative, production, and talent teams to align messaging and branding
• Analyze campaign performance and optimize based on data and KPIs

Social Media Management

• Own and manage all social media platforms (Instagram, TikTok, YouTube, Facebook, etc.)
• Plan and maintain a content calendar aligned with releases and campaigns
• Create, curate, and publish engaging content (video, graphics, captions)
• Monitor trends and leverage viral opportunities to grow audience
• Engage with followers and build a strong online community

Public Relations (PR)

• Develop and execute PR strategies to increase brand awareness and media coverage
• Build and maintain relationships with journalists, influencers, and media outlets
• Write and distribute press releases, media pitches, and statements
• Coordinate interviews, appearances, and press opportunities
• Manage brand reputation and handle crisis communications if needed

Brand Development

• Ensure consistent brand voice, messaging, and visual identity across all channels
• Contribute to brand positioning and long-term growth strategy
• Support partnerships, sponsorships, and collaborations

Analytics & Reporting

• Track and report on marketing performance, social media growth, and PR impact
• Use insights to improve future campaigns and audience targeting
• Monitor competitors and industry trends

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or related field (or equivalent experience)
• 3–7 years of experience in marketing, social media, or public relations (entertainment/media preferred)
• Proven experience, growing social media platforms and executing successful campaigns
• Strong writing, storytelling, and communication skills
• Experience with content creation tools (Adobe Suite, Canva, video editing software, etc.)
• Familiarity with analytics tools (Google Analytics, social insights, etc.)
• Established media contacts and PR experience is a plus

Key Skills

• Creative thinking and trend awareness
• Strong project management and organization
• Ability to work in a fast-paced, content-driven environment
• Data-driven decision-making
• Relationship building and networking
• Passion for entertainment, music, media, or digital content
• Experience with influencer marketing
• Live event promotion experience
• Music/media distribution knowledge
• Podcast or video production marketing experience