What are the responsibilities and job description for the Marketing Manager position at Parthenon Management Group?
Description
Parthenon Management Group
Position Description
Position: Marketing Manager
Reports to: Director of Marketing
Parthenon Management Group is an association management company offering management services to professional and trade associations. We offer strategic guidance and bring creative solutions with a vision for the future.
The Marketing Manager supports PMG’s goals, values, and philosophy by exhibiting the following behaviors: excellence, quality service, commitment, and accountability. The Marketing Manager should represent PMG’s core DNA traits: authentic, tireless, and fearless. Bringing innovative thinking and best practices to all marketing activities, the marketing manager is responsible for developing, implementing, and executing strategic marketing plans and overseeing all aspects of marketing and communications for PMG and clients as assigned. The Marketing Manager should maintain close working relationships with all team members across marketing services as well as team members from each individual society to ensure consistent brand messaging, alignment with marketing plans, and cross-promotion optimization.
PRIMARY DUTIES AND RESPONSIBILITIES, include the following but are not limited to:
Position is in an office setting that involves everyday risks or discomforts requiring normal safety precautions. On occasion, the individual must be able to do moderately demanding physical activity such as handling and opening boxes weighing 35-40 pounds, standing, and walking extensively throughout the day.
Benefits
People come first at PMG. That goes for both our clients and our team members. We are known for our exceptional customer service and work ethics. Our clients are like family to us! But our real family is also a priority. From flexible work schedules, including work-from-home plans, paid volunteer days, profit sharing, and more, PMG takes great care of its team members.
EDUCATION, EXPERIENCE AND QUALIFICATIONS:
Parthenon Management Group
Position Description
Position: Marketing Manager
Reports to: Director of Marketing
Parthenon Management Group is an association management company offering management services to professional and trade associations. We offer strategic guidance and bring creative solutions with a vision for the future.
The Marketing Manager supports PMG’s goals, values, and philosophy by exhibiting the following behaviors: excellence, quality service, commitment, and accountability. The Marketing Manager should represent PMG’s core DNA traits: authentic, tireless, and fearless. Bringing innovative thinking and best practices to all marketing activities, the marketing manager is responsible for developing, implementing, and executing strategic marketing plans and overseeing all aspects of marketing and communications for PMG and clients as assigned. The Marketing Manager should maintain close working relationships with all team members across marketing services as well as team members from each individual society to ensure consistent brand messaging, alignment with marketing plans, and cross-promotion optimization.
PRIMARY DUTIES AND RESPONSIBILITIES, include the following but are not limited to:
- In collaboration with PMG Executive and Senior Leadership and/or assigned society teams, develop, and execute an annual marketing plan that aligns with strategic priorities. This plan should include measurable goal formation, target audiences, timeline, and key performance indicator tracking.
- Create and maintain websites. This includes SEO and SEM management, and optimization.
- Produce valuable and engaging content and graphic design for websites, social media channels, and blog programs that attract and convert target groups for PMG and/or clients as assigned.
- Develop marketing materials, including all advertising and public-facing communications, including print, digital, and videos.
- Identify target audiences and creatively devise and lead across channels marketing campaigns that engage, educate, and motivate.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Monitor online conversations that come through the PMG and/or client websites.
- Run, review, analyze, and clearly articulate key reports and adjust strategy quarterly.
- Create and maintain a monitoring dashboard for PMG and PMG clients based on an annual marketing plan.
- Measure and report on the performance of marketing campaigns, gain insight, and assess goals.
- Provide annual growth statistics to assist in elevated marketing sales and acquiring new business through an annual PMG marketing report.
- Build and monitor the PMG and/or client brand.
- Assess the brand’s visibility.
- Develop a tone and personality for the brand.
- Create full spectrum branding guides.
- Keep the brand fresh and relevant. This includes researching competitors and current trends.
- Oversee client communications committees or related taskforces as applicable.
- Coordinate the scheduling of meetings
- Form committee agendas and meeting minutes in collaboration with the committee chair
- Follow-up on action items to ensure momentum
- Prepare and monitor the marketing budget on a quarterly and annual basis.
- Provide individual and group marketing and design training to employees, as needed, or requested, to enhance the public image of PMG and our clients. This includes training in developing marketing materials, social media imagery, public-facing print, digital, and video communications, campaign building, emails, advertisements, and website design.
- Create graphics and templates for a company repository.
- Holidays
- Emails/newsletters
- Banners
- Slides (website slide rotators)
- PPT presentations
- eBooks
- Build strategic relationships and partners with key industry agencies and vendors.
- Edit new business proposals.
- Maintain knowledge of trends and development in the market; identify needs for new products and services and make recommendations for leadership.
- Other communications/marketing duties as assigned.
- Partners with the Director of Talent to produce valuable and engaging content for the Careers section of the PMG website, social media channels, and blog that attracts and engages potential PMG employees.
- Company updates, company wins, latest openings, etc.
- Partners with the Director of Talent to create email campaigns to drive quality employees to develop and maintain a pool of potential employees.
- Oversight of Intern
- Indirect supervision of all staff with a direct supervisor.
Position is in an office setting that involves everyday risks or discomforts requiring normal safety precautions. On occasion, the individual must be able to do moderately demanding physical activity such as handling and opening boxes weighing 35-40 pounds, standing, and walking extensively throughout the day.
Benefits
People come first at PMG. That goes for both our clients and our team members. We are known for our exceptional customer service and work ethics. Our clients are like family to us! But our real family is also a priority. From flexible work schedules, including work-from-home plans, paid volunteer days, profit sharing, and more, PMG takes great care of its team members.
- We offer:
- Medical, Vision, and Dental insurance
- Disability insurance
- 401(k)
- 2 Personal Days, 8 Paid Holidays, PTO Days
- 6 weeks parental leave
- Employee Development
- PMG offers one paid Give Back Day to employees where team members can volunteer at their favorite cause on PMG's dime.
- We are passionate about creating a workplace that promotes and values diversity. We serve associations who are global, multicultural, and diverse, and we want to reflect that on our walls. More importantly, creating an environment where everyone, from any background, can do their best work is just the right thing to do.
EDUCATION, EXPERIENCE AND QUALIFICATIONS:
- Bachelor’s degree in marketing/communications or related field.
- 3 years of related experience in marketing, with a focus on marketing and communications strategy and planning.
- Advanced proficiency in graphic design software, online marketing tools, Microsoft Office Suite, and Website Development Platforms, preferably WordPress and its Divi design framework.
- Outstanding written and verbal communication skills and adaptable communication style for effectively interacting with team members, management, and clients.
- Intimate understanding of traditional and emerging marketing channels, technologies and methodologies in graphic design, web design, production, etc.
- Proven success using major social media channels (Facebook, Instagram, Twitter, TikTok, LinkedIn)
- Advanced knowledge of integrated marketing and communications strategies, over various mediums, and how they come together to provide measurable results.
- Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects with aggressive due dates and quick turn-around times.
- Ability to think both strategically and execute tactically.
- Demonstrated ability to train and collaborate with staff and clients.
- Budget-management skills and proficiency.
- Willingness and ability to travel.