What are the responsibilities and job description for the Wholesale - Outside Sales Representative position at Parrish Tire?
Job Title: Wholesale – Outside Sales Representative
Reports To: Works independently but receives direction from the Wholesale Division Sales Manager
Location: Hybrid – Greater Lyndhurst, VA area
Employment Status: Full-Time
FLSA Status: Exempt
This position has typical work hours Monday – Friday from 8AM– 5:00PM, weekends as needed based on client needs
Want to join a team that offers you a friendly atmosphere, competitive benefits, and opportunities for commission, and growth? Parrish Tire Company can offer you just that! With 80 years of experience in the tire and automotive industry, PTC is a family-owned company that focuses on serving both our customers and our employees.
Job Summary:
The successful candidate will be tasked with promoting key brands and products distributed by Parrish Tire to key accounts, associate dealers, and new accounts. This hybrid role demands an experienced, self-motivated sales professional who can balance active field travel with strategic administrative support to drive revenue growth across the region.
Essential Functions and Tasks:
- Account Penetration: Partner with existing accounts to increase sales, product visibility, and brand awareness through in-person visits, presentations, and digital communication.
- Relationship Management: Maintain strong customer relationships through ongoing communication and value-driven service.
- Product Promotion: Launch new products, distribute sales materials, and coordinate training opportunities for new and existing accounts.
- Program Tracking: Monitor and update assigned customers regarding their achievement levels on associate dealer programs.
- Business Development: Identify, open, and onboard new accounts while coordinating sales coverage and distribution services.
- Market Intelligence: Provide feedback to sales management and purchasing regarding market pricing, unmet customer demand, and potential growth initiatives.
- Professional Growth: Continuously develop tire industry and product knowledge through training opportunities, self-study, and cross-training.
- Any other duties assigned by the manager
Qualifications:
- Experience: Minimum of 3–5 years of successful B2B outside sales experience, preferably within the tire, automotive aftermarket, or industrial distribution industries.
- Industry Knowledge: Strong understanding of passenger, light truck, and commercial tire brands, tread designs, and dealer program structures.
- Territory Management: Proven track record of independently managing a geographic territory, optimizing travel routes, and balancing existing account retention with new business development.
- Consultative Selling: Demonstrated ability to use consultative sales techniques to overcome price objections, present data-driven product solutions, and increase account penetration.
- Relationship Building: Exceptional interpersonal skills with a history of cultivating long-term trust with diverse clients, from local shop owners to corporate buyers.
- Analytical Skills: Ability to analyze customer purchasing trends, track volume attainment levels, and interpret financial metrics like gross margin and ROI.
- Tech Savviness: Proficient with CRM software, inventory management systems, and Microsoft Office Suite (Excel, Word) for tracking data and generating sales reports.
- Licensing & Driving Record: Possess a valid driver’s license and a clean, insurable driving record suitable for extensive regional travel.
Knowledge, Skills, and Abilities:
- Dependable - Employee must be reliable, responsible and trustworthy, and complete all assigned obligations.
- Attention to Detail - Employee must be thorough in completing tasks and must always be aware of potential safety issues.
- Cooperation - Employee must be pleasant with others on the job and display a good-natured, cooperative attitude.
- Integrity - Employee is required to be honest and ethical.
- Communication - Employee must provide courteous and clear written and verbal communication with customers and co-workers.
Required Physical Abilities:
Physical requirements of this position may require a range of activities. These can include, but are not limited to:
- Lifting and carrying – the ability to lift and transport objects of specified weights, which may vary by job. For example, a job may require lifting up 25-50lbs regularly.
- Standing and walking – this position will require standing and walking for periods of time
- Bending and stooping – bending, stooping, or crouching are requiring to effectively preform essential duties of this position.
- Reaching and pushing/pulling – the ability to reach for items, push carts, or pull equipment will be necessary for daily activities.
- Sitting – there will be times this position will be needed to sit for prolonged periods of time.
- This position will also be required to operate certain machinery and other equipment safely.
Work Environment & Schedule
- Hybrid Structure: Requires a strategic mix of road-based field sales and office-based administrative support. (Greater than 80%)
- Travel Requirements: Frequent travel to visit accounts is required, including occasional evenings and weekends based on client needs.
- Office Presence: Limited to one (1) day per week or less for essential sales support, administrative tasks, and strategic planning.
- Team Collaboration: Provide critical backup support to the inside sales team during peak periods, staff illnesses, or vacation schedules.
Monday – Friday from 8AM– 5:00PM, weekends as needed based on client needs
Salary : $45,000 - $55,000