What are the responsibilities and job description for the Marketing Program Manager position at Pansophic Learning?
Early Learning Academies is looking for a Marketing Program Manager to support our amazing network of early childhood education centers! The Marketing Program Manager will partner with the Chief Marketing Officer, Shared Services, Central, Regional, and Center Operations to help generate awareness, inquiry, conversion, and parent retention at our fast-growing network of childcare centers in WA, CO, MI, NJ, PA, OH, NC, FL, and VA.
The Marketing Program Manager will be responsible for the project management and implementation of the following:
Annual Marketing Campaigns:
It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bonafide occupational qualification exists.
The Marketing Program Manager will be responsible for the project management and implementation of the following:
Annual Marketing Campaigns:
- Collaborate with the CMO, Marketing Manager, and the shared service team to plan, execute and optimize integrated, multi-channel annual marketing campaigns, including local advertising, community outreach, email, organic and paid social, web and landing pages, and blogs.
- Analyze and optimize campaign performance by utilizing quantitative and qualitative feedback from the field.
- Lead the marketing efforts for new acquisitions, including; website development, logo and style guide creation, and new Center Director onboarding.
- Work with the Marketing Team to create collateral and develop the social media strategy for new centers.
- Work closely with the Marketing, IT, and the Enrollment Center teams to develop scalable support models that increase tours and lead conversation.
- Support centers use of a CRM to enhance enrollment conversion.
- Lead bi-weekly Marketing, Operations, and Enrollment Center call.
- Execute robust training programs that enable Regional Managers and Center Directors to meet their enrollment targets through lead generation, conversion, and retention campaigns.
- Support Center Directors with their monthly local marketing plans, including bi-weekly planning sessions with priority centers.
- Utilize tools such as Google Analytics, Google Business Insights, and online reviews to help centers better understand their local markets.
- Monitor online reviews and partner with the Field Operations Teams to craft timely, relevant responses to increase brand reputation.
- Inform areas of opportunity by utilizing mystery shops (internal and external) and annual parent survey data.
- previous experience working in a marketing role in the early childhood education field
- a strong understanding of customer experience and lead lifecycles
- experience launching enrollment/call center models, including developing workflows and KPIs
- working knowledge of Adobe, WordPress, Canva, and Sprout Social
- experience working with external vendors
- a passion for early childhood education
- strong project management skills, and the ability to juggle multiple competing priorities
- excellent verbal and written communication skills
- a can-do attitude and willingness pivot quickly if priorities change
- 4 years previous experience in a Marketing Manager, Customer Success, Marketing Specialist, or similar role.
- A degree in Marketing, Communications, Education, or a similar field.
- Ability to travel and conduct center visits throughout the year.
It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bonafide occupational qualification exists.