What are the responsibilities and job description for the Performance Marketing Manager position at Panasonic Corporation of North America?
Panasonic - Performance Marketing Manager
Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better place-one customer, one business, one innovative leap at a time. Come join our journey.
about how Panasonic is creating a better life, a better world.
to see how our employees are shaping the technologies that move us.
The Performance Marketing Manager will manage the Performance Marketing Team* as well as external agency partners, and is responsible for digital media management and optimization across all retail channels. Responsible for strategy that utilizes data to drive e-commerce sales and market share growth, while continuously improving ad spend efficiency. The Performance Marketing Team also maintains oversight of consolidated marketing data dashboards, managing automation, data integrations and visualization for cross-functional use across the business. This role reports into the Group Manager of Marketing Operations and Technology.
* Currently one Marketing Specialist; expected to grow over time
What You'll Get to Do:
- D2C and E-commerce Partner Digital Marketing Media Placements and Optimization
- Work closely with marketing and product teams to understand business goals and build comprehensive monthly and quarterly digital media plans supporting promotions and sales for each Product Group across retail - Amazon AMS, DSP, bestbuy.com, Criteo -, paid social, Google search and display, and owned e-commerce. Collaborate weekly or monthly with digital retailer channel partners, product teams, marketing teams, sales teams, and external agencies to optimize and execute plans to effectively align with core KPI's - budget, share of voice, traffic, conversion, sales goals- shifting strategy based on performance and industry trends.
Analysis and Reporting
Manage weekly reporting of category marketing performance and trend analysis, translating data into easily digestible insights and action plans. Support monthly and quarterly performance marketing business reviews with upper management and provide ad-hoc analytics tracking for key models and events to drive future enhancements as needed.
Data Management
Manage marketing data capture readiness for dashboard reporting systems, including ensuring continuity of automated and manual mar-tech data capture. Enforce media campaigns and UTM continuity guidelines with digital media agencies. Oversee mar-tech dashboarding vendor solutions and recommend enhancements.
Strengthen Digital Shelf Presence
Take ownership of digital retail partner digital shelf analytics; provide recommendations for improving positioning, and grow Panasonic's share of voice at the category or subcategory level and key generic search results pages. Continually review and optimize to improve performance.
Budget and Checkbook Management
Manage category promotion and marketing checkbooks and coordinate spending plans with Product Marketing and Finance teams to align with category PL. Submit Requests for Approval, PO's, and Invoices, and manage budget shifts in a timely manner, as needed.
What You'll Bring:
Education and Experience
- BS or BA degree required
- A minimum of 4-5 years work experience
- Experience managing a team required
- 2 years of direct Amazon marketing experience, AMS and DSP, required
- Experience with all common digital advertising media, including search, programmatic display, CTV, OTT, social media, etc.
- Fluent with analyzing and drawing insights from common martech publishing and reporting systems, Amazon Marketing, Google, Meta, Criteo
- Familiarity and experience with generative AI for productivity and data analysis a plus
Key Competencies
- Strategic, analytical approach toward navigating changing business conditions, problem-solving and data-driven decision-making
- Flexible, adaptable team player with strong interpersonal skills.
- Resourcefulness to effectively navigate a large internal organization to resolve issues and achieve objectives.
- Organized, detail-oriented with excellent follow-through and follow-up abilities
- Excellent oral and written presentation skills with ability to translate complex data into clear, intuitive insights that effectively persuade decision makers
- Tech-savvy, with the ability to quickly identify, vet, learn and adapt to new innovations and tools
- Ability to effectively coach and manage subordinates
Communications
Ability to work independently with minimal supervision while effectively collaborating with large cross-functional teams
Ability to collaborate with remote Sales team to achieve mutual goals, prioritize tasks, and follow up on execution
Collaboration with Finance and Accounting, Business Operations, Service, Procurement Depts.
External communication with digital retail Marketing partners, and Marketing agencies
Other Requirements
Occasional interface with Marketing counterparts in Japan via evening video conferences
10-15 percent Domestic Travel and potential International Travel
What We Offer:
- Competitive compensation package
- Comprehensive benefits
- Pet Insurance
- Paid Parental Care Leave
- Employee Referral Program
- Educational Assistance
- Flexible Work Program
- Volunteer time Off
- Casual Dress Code
- Total Well Being Program
Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.
WE TAKE OPPORTUNITY SERIOUSLY:
Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social and environmental health.
The salary range of$105k - 150k is just one component of Panasonic's total package. Actual compensation varies depending on the individual's knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives.
We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!
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Salary : $105,000 - $115,000
