What are the responsibilities and job description for the VP of Sales, West position at Page Executive?
- Leadership role with full P&L ownership driving growth for global wine company
- High-visibility opportunity to lead teams and shape sales strategy
This is a well‑established, premium beverage company with a strong U.S. footprint and backing from a global industry leader. It offers senior sales leaders the rare combination of brand credibility, scale, and autonomy-along with the opportunity to influence strategy, drive meaningful growth, and build high‑performing teams within a results‑driven, collaborative culture.
Job Description
- Lead and execute the West Region sales strategy across on‑ and off‑premise channels to deliver revenue, depletion, and profit targets.
- Manage and grow senior distributor and key retail account relationships, including QBRs, pricing, and programming execution.
- Own and operate full regional P&L, budgets, forecasts, trade spend, and KPI performance.
- Hire, coach, and develop high‑performing regional sales teams while driving accountability and retention.
- Drive collaboration with Marketing, Finance, and Operations to align brand initiatives, forecasting, and inventory planning.
- Champion innovation launches and identify market opportunities to accelerate share and distribution growth.
The successful candidate is a seasoned beverage alcohol sales leader with 10 years of industry experience, including multi‑state leadership in the Western U.S. and a strong track record of driving revenue, distribution, and profit growth. They bring deep expertise in distributor and key account management, full P&L ownership, pricing, and forecasting, along with the credibility to operate at the executive and HQ buyer level.
They are a strategic, hands‑on leader known for building and motivating high‑performing teams, collaborating effectively across functions, and thriving in fast‑paced, high‑accountability environments. Strong analytical skills, executive‑level communication, and a results‑driven, entrepreneurial mindset are essential.
What's On Offer
- Senior leadership scope with full P&L ownership and the autonomy to shape regional strategy and results.
- Strong platform for impact-lead iconic, premium brands backed by a global market leader with significant resources.
- Career progression within a performance‑driven organization that values leadership development and internal mobility.
- Competitive compensation package including base salary, bonus, benefits, and expenses aligned to a senior executive role.
- Flexible, home‑based working model with high market exposure, travel, and direct influence at distributor and customer level.
Quote job ref: JN-032026-6984518