Social Media Manager

SOCIAL MEDIA & COMMUNITY MANAGER

Padel X – Miami & Boca Raton

Part-Time Contractor (1099)

This is a contractor position; however, the role requires in-person presence at clubs and events, as well as participation in scheduled online and in-person team meetings.

SCOPE OF RESPONSIBILITY

WHAT THIS ROLE OWNS

• Social media planning and execution across all active platforms (Instagram, TikTok, YouTube Shorts, LinkedIn)

• Content production (photo, video, reels, stories, short-form)

• Daily publishing, engagement, and community interaction

• Visual consistency and brand integrity across digital channels

• Quarterly performance tracking and reporting

• Real-time event coverage and digital storytelling

• Creative direction and prioritization for social-related brand assets

WHAT THIS ROLE SUPPORTS (BUT DOES NOT OWN)

• Overall marketing strategy and campaign direction

• Paid advertising strategy and media buying

• Partnerships and commercial negotiations

• Event calendar strategy and programming decisions

These remain under the Marketing Manager and top management.

KEY RESPONSIBILITIES

Content Planning & Production

• Execute the approved content calendar defined with the Marketing Manager

• Plan and deliver content supporting:

• Tournaments

• Events & activations

• Membership growth

• Academy programming

• Brand partnerships

• Capture and edit original content (Reels-first mindset, with LinkedIn-ready formats as needed)

• Maintain strong visual identity across Instagram, TikTok, YouTube Shorts, and LinkedIn

• Organize and maintain a structured digital content archive

Creative Direction & Brand Alignment

• Provide clear creative briefs to the brand/design team when assets are required

• Provide copy direction, messaging hierarchy, and visual references

• Prioritize social-related creative needs based on content calendar and campaign timelines

• Ensure final deliverables align with platform best practices

• Coordinate with external photographers and videographers by:

• Providing brief shot lists

• Sharing visual references/mood direction

• Communicating event objectives and key moments to capture

• Managing timelines for content delivery

Social Media Execution & Daily Management

• Schedule and publish content consistently

• Monitor and respond to DMs, comments, and tags

• Repost user-generated content strategically

• Engage with members, players, sponsors, and local businesses

• Support WhatsApp group communications when needed

• Cross-post and optimize content per platform (including LinkedIn)

Event Coverage & On-Site Presence

• Attend key tournaments, activations, and community events

• Capture live content during events

• Post Stories and Reels in real-time to drive engagement

• Act as the digital lead on-site for content capture

• Ensure strong post-event recap content

• Be available for evening and weekend coverage when necessary

Growth, Analytics & Reporting

• Track and report quarterly KPIs including:

• Engagement rate

• Reach & impressions

• Saves & shares

• Follower growth

• Deliver quarterly performance summaries and recommendations

• Identify trends and viral opportunities

• Propose improvements based on performance insights

Brand & Digital Consistency

• Protect and elevate the Padel X digital aesthetic

• Ensure consistency in tone, voice, and messaging

• Align content with ongoing marketing campaigns

• Maintain organized systems for tracking, reporting, and asset storage

TOOLS & WAYS OF WORKING

• Use Notion (or similar) for content planning and task tracking

• Use platform-native scheduling tools or approved schedulers

• Use Google Workspace or Microsoft Office for reporting

• Use Canva and mobile editing tools for quick-turn content

• Comfortable shooting and editing on iPhone

PROFILE WE ARE REALISTICALLY LOOKING FOR

Experience

2 to 4 years of experience in:

• Social media management

• Content creation and short-form video editing

• Community management

Experience in sports, hospitality, fitness, or lifestyle brands is a strong plus.

Understanding of racquet sports culture is highly preferred.

Skills & Mindset

• Strong organizational and execution skills

• Creative with a strong eye for visual storytelling

• Comfortable working in fast-paced, live environments

• Self-directed and accountable

• Detail-oriented with high brand awareness

• Calm and solution-oriented during live coverage

• Strong communication with internal teams, brand teams, and external vendors

English required. Spanish is a plus.

Pay: $4,000/month