Director of Sales

Director of Sales

Salary Range: $140-160k

Company Description:

Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people’s lives by offering memorable experiences, giving back to our communities and honoring God in all that we do. We are focused on long-term value creation and sustainable growth.

Our Guiding Principles:

Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, & Fulfillment

Job Description

What You Will Accomplish

Creates environment and culture of Sales leaders with dynamic selling skills and a sense of customer urgency that meets the financial needs of the organization and surpasses the customer expectations. Directs the day-to-day Sales Department to achieve the property mission and goals. Actively defines, refines, and continuously improves processes, systems, and performances to foster an environment of leadership, innovation, education, and growth of each individual team member.

Key Responsibilities:

1. Provides guidance and direction to ensure overall departmental success. Manages subordinate sales staff. Responsible for the overall direction, coordination, and evaluation of Sales Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training team members; planning, assigning, and directing work; appraising performance; rewarding and disciplining team members; addressing complaints and resolving problems. Responsible for planning department goals and directing team members to achieve results.
2. Actively solicits new business opportunities through prospecting new customers and using network channels to open doors to new customers. Seeks methods to penetrate key business activities within the marketplace and finds profitable ways to bring this business to the hotel. Researches information on market and trends and the clients supporting those markets locally. Develops and implements individual and department sales plan to successfully identify and close new/additional business. Participates in community and industry events to market the property.
3. Develops strategies for forecasting and analyzing sales needs and developing effective product responses, delivery systems and methods for measuring and evaluating results. Develops, implements and evaluates short and long-term tactics and programs focused on customer and market needs/conditions to ensure the achievement of revenue goals. Ensures accurate and current related sales/marketing data is readily available to support and document decision making processes.
4. Plans, manages and evaluates all financial aspects of the sales efforts throughout the property to ensure cost effectiveness and optimal utilization of resources. Supports all staff's direct sales efforts including sales trips, off property functions and customer entertainment.
5. Participates in the hiring process by interviewing potential team members and selecting those that best meet staffing needs. Participates in management training. Follows all Human Resources policies. Ensures staff receives any required training or attends mandatory meetings.
6. Prepares annual budget. Achieves budgeted revenues, controls expenses and maximizes profitability within assigned areas. Utilizes corporate approved computer programs to analyze forecasts, cost and revenue reports. Makes decisions and takes action based on that information to maximize profitability.
7. Ensures guests receive outstanding, consistent, exceptional service by working with other departments to communicate guest expectations and ensure expectations are met or exceeded. Seeks opportunities to improve satisfaction and immediately handles any guest concerns or complaints.

What You Will Bring

• High school diploma or general education degree (GED), or equivalent combination of education and experience. Bachelor’s degree in hospitality management desired.
• Five or more years of related and progressive sales leadership experience in similar organization or property. Five years as a supervisor/manager in similar setting desired.
• Pre-opening Hotel experience would be desired.
• Working independent property and managing representation groups is desired.
• Solid knowledge of hotel service standards, guest relations and etiquette. Ability and experience in successfully leading and coordinating staff in a high volume, time-sensitive environment. Requires ability to lead others in the department by mentoring and providing training that results in staff that
• meets/exceeds guest expectations and provides a high level of guest satisfaction.
• Ability to develop and maintain effective sale processes designed to attain maximum revenue while ensuring adherence to established operating criteria.
• Strong knowledge of sales techniques with strong skills and ability to negotiate and close sales.
• Requires ability to determine needs of customers and persuasively present sales options through verbal face-to-face and telephone interactions. Must be able to create and effectively provide sales presentations and materials to potential customers. Contacts sometimes contain confidential/sensitive information so requires ability to use discretion. Must demonstrate positive attitude and professional demeanor. Requires strong communication and interpersonal skills and commitment to a high level of guest satisfaction.

(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.