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Sr Analyst, Category Management & Shopper Insights

P.L. Marketing, Inc.
Newport, KY Full Time
POSTED ON 12/5/2025 CLOSED ON 1/4/2026

What are the responsibilities and job description for the Sr Analyst, Category Management & Shopper Insights position at P.L. Marketing, Inc.?

Who We Are

Entrepreneurial | Expert | Exclusive | Empowering

  • We are entrepreneurial growth agents for our clients and our company.
  • Backed by PLM’s 35 years of experience, we bring unparalleled Kroger expertise.
  • We operate exclusively at Kroger, where our team excels in navigating its strategy, systems, and decision-making processes.
  • We are an employee-owned company, fostering a culture and work environment that empowers and engages employees.

What We Do

three sixty Merchandising Solutions specializes in the strategic expansion of CPG client product portfolios at Kroger, America’s leading grocery retailer. We provide a wealth of merchandising expertise and vast brokerage capabilities in all facets of grocery retailing: Relationship Management, Category Management, Insights & Analytics, Space Optimization, Promotional Planning, Administration.

What You’ll Do (position Summary)

As a Senior Business Analyst, you will be an integral part of a business unit partnering and supporting a team of client leaders by transforming retail & shopper data into insights that drive growth strategies and business plans. The role spans three core areas: 1) Insight Driven Consultation, 2) Data Integrity & Accuracy, 3) Solution Optimization & Growth

This role is not only about delivering analytic excellence but also about shaping how we and our clients make better, faster, data driven decisions.

Three Core Responsibilities

Insight Driven Consultation:

  • Data Analysis & Insights: Transform shopper, POS and syndicated data into actionable insights identifying growth opportunities and performance drivers across clients
  • Data Expertise: Apply knowledge in Kroger systems and syndicated data sources (such as 84.51, Circana, Blue Yonder, etc.).
  • Strategic Planning: Contribute to annual, period, and KOMPASS planning through data driven recommendations in pricing, promotions, assortment and products.
  • Deliverable Leadership: Oversee the development, quality and timely delivery of regular analytic deliverables
  • Collaboration & Communication: Partner effectively with internal teams, clients and Kroger to share insights and influence decisions.

Data Integrity & Accuracy

  • Data Stewardship: Partner with our BI Development team to ensure clean, accurate and accessible data supporting our analytics, solutions and our operational processes
  • Quality Assurance: Ensure flawless execution through data accuracy, expert analytic technique, organization and delivery timeliness

Solution Optimization & Growth

  • Solution Improvement: Continuously improve analytics solutions, deliverables, and processes by incorporating automation, scalable data models and advanced analytic techniques to make them more efficient, effective, automated and scalable
  • Automation: Ideate, develop, automate, and distribute scalable solutions and reports using BI tools and analytics platforms to reduce manual effort and improve accuracy
  • Process Optimization: Recommend and support process improvements, tools, and analytic approaches that increase efficiency and impact
  • Continuous Learning and Adaptability: Stay current on new tools, data sources, technology, and industry trends, embrace change and apply new knowledge.

Essential Job Functions

Must be able to perform the essential functions of this position with or without reasonable accommodation.

Minimum Position Qualifications

  • 4-year degree in Business Intelligence, Analytics, Computer Science, Business, Statistics, or Economics preferred

Technical Skills

  • Proficiency in Microsoft Office/365 Applications with a strong knowledge of Microsoft Excel
  • Experience working in analytics within grocery merchandising
  • Data visualization tool experience. Power BI preferred
  • Reporting and database experience
  • Ability to aggregate & analyze disparate data from multiple sources
  • Strong understanding of data structures and schemas, and relational data modeling
  • Experience with Power Automate and Power Platform to streamline workflows is a plus
  • Exposure to programming languages such as Python or R for analytics is a plus

Analytic & Problem-Solving Skills

  • Ability to interpret business needs and translate them into actionable solutions
  • Expert organizational, analytical, and problem-solving skills
  • Experience working with large, high-volume datasets, optimizing queries for performance.
  • Familiarity with core CPG/Retail metrics including TDP, USW, lift, penetration, trips, price/promo elasticity, and distribution voids, etc.

Communication, Collaboration & Leadership Skills

  • Ability to communicate insights in person, virtual and in written communication
  • Ability to build and maintain positive and productive business relationships with clients, Kroger, vendors, and team members
  • Ability to effectively craft and deliver a message to senior level executives
  • Strong organizational and teamwork skills
  • Strong leadership, coaching and management skills
  • Highly motivated self-starter who can work with minimal supervision
  • Ability to work under pressure, meet deadlines, prioritize and multi-task

Minimum Physical Abilities

  • Must be able to:
    • remain standing/sitting for several hours at a time
    • lift 10-15 lbs. occasionally
Preferred Experience

  • Retail / CPG Analytics
  • Category Management
  • Statistical & Analytical Methods
  • Advanced Data Modeling
  • Forecasting & Predictive Analytics
  • Pricing & Promotion Analytics
  • BI Solution Development

Competencies/Skills

Some of the Competencies/Skills required to successfully perform this position are:

  • Adaptability – adjusting effectively to work within new work tasks, structures, processes, requirements or cultures
  • Building Strategic Working Relationships – developing and using collaborative relationships to facilitate the accomplishment of work goals
  • Building Trust – interacting with Clients, Kroger employees, customers and suppliers in a way that gives confidence in one’s intentions and those of the organization
  • Communication – clearly conveying information and ideas through a variety of media to individuals or groups
  • Customer Focus –developing and sustaining productive relationships with clients and Kroger employees that we represent
  • Decision Making – identify issues and opportunities, analyze data from multiple sources, choose a sound course of action, and act based on facts, constraints, and likely outcomes.
  • Inclusion – value and leverage the ideas and strengths of people with diverse backgrounds, styles, and abilities to improve business results.
  • Initiating Action – taking prompt action to accomplish objectives to achieve goals beyond what is required; being proactive; generating innovative solutions in work situations
  • Leadership – provide training and clear direction, set high standards, and address performance issues in a way that supports growth.
  • Negotiation – effectively exploring alternatives and positions to reach outcomes that gain the support and acceptance of all parties.
  • Self-Starter – working the majority of the time without direct supervision; prioritizing, organizing and completing workload accurately within allotted time.
  • Work Standards – set high expectations, take ownership, and maintain excellence.

Salary.com Estimation for Sr Analyst, Category Management & Shopper Insights in Newport, KY
$138,414 to $179,861
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