Manager, Marketing Mix Modeling (MMM)

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About The Role

• The Manager, MMM Subject Matter Expert (SME) plays a critical role in advancing Ovative’s Media Mix Modeling (MMM ) capabilities by ensuring our models are not only technically rigorous, but strategically actionable.
• This role sits at the intersection of econometric modeling and marketing intelligence. It requires a leader who can apply structured analytical thinking to complex business questions, translate marketing strategy into modeling frameworks, and ensure model outputs meaningfully inform investment decisions in close partnership with Data Scientists responsible for model development.
• As part of the MMM SME team, you will provide strategic oversight of MMM builds, refits, and test integrations (ETIs). This role owns the quality, interpretation, and business application of MMM outputs — pressure-testing assumptions, validating results against real-world context, and identifying opportunities to strengthen model fidelity and impact.
• You will serve as a critical bridge between the Measurement Solutions (MS), Product, Data Science, and client teams — aligning on objectives, clarifying trade-offs, and guiding stakeholders toward confident, data-informed decisions.
• This is not a purely execution-focused modeling role. It is a high-ownership position for a strategic thinker who thrives in ambiguity, influences cross-functional priorities, and is motivated by improving both technical excellence and marketing impact at scale.
  
  

Responsibilities Of a Manager, Marketing Mix Modeling (MMM)

• Translate Business Strategy into Modeling Design
• Partner with Measurement Solutions (MS) teams to convert marketing objectives, KPIs, and channel strategies into robust modeling inputs — defining assumptions, priors, calibration approaches, and measurement design that align with real-world investment decisions.
• Own Strategic Oversight of MMM Delivery
• Provide direction and quality governance across MMM implementations, refits, and calibrations.
• Own MMM delivery timelines and sequencing — proactively coordinating across Data Science, Data Engineering, Product, and Measurement Solutions to ensure models are delivered on time and aligned to client needs.
• Ensure modeling approaches are sound, scalable, and aligned to business context while guiding the Sr. Analyst on technical execution and maintaining accountability for final outputs.
• Elevate MMM Standards & Best Practices
• Advance modeling governance, documentation standards, QA processes, and cross-client consistency. Contribute to building a scalable center of excellence for MMM across the organization.
• Ensure Model Quality, Integrity & Credibility
• Establish and uphold QA standards and evaluate key model diagnostics (e.g., MAPE, R², priors, lag structures, diminishing returns) to assess model reliability and business readiness.
• Collaborate with Data Scientists to investigate structural risks, performance gaps, or edge cases — facilitating refinement decisions and clearly communicating implications and trade-offs back to stakeholders.
• Proactively strengthen stakeholder trust in MMM outputs by ensuring assumptions, limitations, and investment implications are transparent, well-documented, and aligned to marketing strategy.
• Drive Incrementality Testing Integration & Calibration Strategy
• Lead the integration of testing insights into MMM frameworks. Evaluate when and how to calibrate models based on incrementality testing results, ensuring test learnings are appropriately reflected in model outputs and business recommendations.
• Bridge Technical Outputs to Business Decisions
• Translate complex modeling results into clear, actionable guidance. Pressure-test outputs against marketing realities and investment trade-offs to ensure insights are decision-ready and aligned to client strategy.
• Partner Cross-Functionally and Effectively Communicate to Advance Capabilities
• Collaborate with Product, Engineering, Data Science, and MS leaders to clarify ownership, influence prioritization, and improve MMM tooling, processes, and scalability.
• Apply structured critical thinking to complex marketing investment decisions.
• Guide prioritization decisions and trade-offs across media channels and strategies while driving work forward in ambiguous environments.
• Translate technical outputs into executive-ready insights with clear and confident communication.
• Manage multiple workstreams with ownership, accountability, and strong organizational skills.
  
  

Requirements

• 4 years of experience in marketing analytics, marketing science, econometrics, or a related analytical field
• 1–2 years of hands-on Media Mix Modeling and methodology (MMM) experience required (regression-based, Bayesian, or comparable econometric frameworks)
• Working knowledge of SQL and analytical tools sufficient to interrogate model inputs and outputs
• Ability to interpret and evaluate key model diagnostics (e.g., MAPE, R², priors, lag structures, diminishing returns)
• Comfort working with structured marketing datasets (e.g., spend, performance, CRM, and test data)
• Experience working cross-functionally with marketing, product, or client-facing teams
  
  

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Manager positions, our compensation ranges from $90,000 to $132,000, which is inclusive of a 20% bonus.

Benefits Of Working At Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. 

Culture: 

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. 

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance: 

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. 

We’re rewarded fairly and when the company performs well, we all benefit. 

 

Tangible amenities we enjoy: 

• Access to all office spaces in MSP, NYC, and CHI 
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy 
• 401k match program 
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan 
• Sabbatical program 
• Charitable giving via our time and a financial match program 
• Shenanigan’s Day 
  
  

 

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!