Overview

Craft the Journey: Marketing Manager at the New Outbound Sedona

Outbound Sedona is not just a hotel; it’s an immersive, adventure-driven elevated experience rooted in one of the world’s most stunning landscapes. Currently undergoing a thoughtfully curated re-design and slated to open Spring 2026, we are preparing to redefine hospitality in Sedona—through storytelling, connection, and a truly place-inspired guest experience.

We are searching for a Marketing Manager—a strategic thinker, content creator, and community connector—who is excited to build a brand from the ground up. This role is ideal for someone who loves experiential travel, thrives in pre-opening environments, and understands how to translate a destination’s spirit into compelling marketing.

Position Summary

The Marketing Manager is responsible for developing and executing property-specific marketing strategies that elevate brand awareness, drive demand, and support revenue goals for Outbound Sedona. This role reports directly to the Director of Culture & Experience and to ensure all efforts align with the Outbound brand and authentically showcase the Sedona destination.

Responsibilities

Essential Duties and Responsibilities

Marketing Strategy & Brand Leadership

• Support the creation and execution of the annual marketing plan, including digital, social, PR, and on-property initiatives.

• Maintain brand integrity across all materials, ensuring every touchpoint reflects Outbound’s personality and voice.

• Stay current with market trends, competitive activity, and visitor insights to guide strategic decision-making.

• Contribute to pre-opening marketing tasks, ensuring the brand is launched successfully and cohesively.

Digital Marketing & Content Creation

• Manage the property’s social media presence, including content planning, posting, community engagement, and influencer partnerships.

• Coordinate website updates, third-party listings, and online profiles to ensure consistent, optimized information.

• Capture, curate, and produce high-quality photo and video content that highlights the hotel, amenities, and local experiences.

• Support digital advertising or paid social initiatives in collaboration with Regional Marketing partners.

Promotions, Partnerships & Public Relations

• Assist in developing promotional campaigns, seasonal packages, and commercial offers.

• Build strong local partnerships with small businesses, artisans, event organizers, adventure companies, and community groups.

• Support PR efforts including media visits, press materials, and requests from CoralTree’s PR team.

• Participate in community events or tourism activities that elevate Outbound Sedona’s visibility.

Analytics, Tracking & Reporting

• Monitor social media performance, website analytics, digital campaign results, and guest engagement metrics.

• Prepare monthly marketing updates and insights for the Director of Culture & Experience, General Manager, and home office partners.

• Use performance data to adjust content strategies and channel priorities.

Guest & Community Engagement

• Support communication of on-property events, happenings, and seasonal experiences through digital channels and guest touchpoints.

• Assist with photo shoots, influencer stays, brand activations, and special events.

• Collaborate with the Director of Culture & Experience and Operations teams to ensure marketing supports the guest journey and storytelling throughout the property.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred.

• Two or more years of marketing experience, ideally within hospitality, travel, lifestyle, or consumer-facing brands.

• Strong writing, content creation, and storytelling abilities.

• Experience with social media management, digital analytics, and basic graphic design preferred.

• Highly organized and able to manage multiple projects independently.

• Familiarity with Sedona or passion for outdoor travel and adventure is a plus.

Work Environment

• Full-time, on-site role at Outbound Sedona.

• Requires occasional evening or weekend availability for activations or content capture.

• Must be comfortable moving throughout the property for shoots, events, and creative needs.

As part of the CoralTree team, you’ll enjoy a comprehensive benefits package including:

• Team member free room night program across the CoralTree portfolio

• Group medical, dental, vision, life, and disability benefits

• Participation in a pre-tax flexible benefit plan for healthcare and dependent care

• Employee assistance program

• Paid time off/sick time

• Participation in a 401(k) plan with company match