Head of Culture (dual property)

The Director of Culture & Experience leads all property-level marketing strategies, content creation, and community engagement initiatives for Outbound Yosemite & Outbound Mammoth. This role is solely responsible for developing, planning and executing events and in some cases and time of year may take place up to seven days per week.

In this role you are also expected to maintain and manage a calendar of events as needed and coordinate a schedule to ensure adequate coverage. This includes covering events personally collaborating with the broader property team leveraging support from team members across departments when needed for days off and later events. Success in this role will be an engaged collaboration with other department heads and teams to help fill service gaps. In this dual property role, there will be expectation that the individual will work a full operational shift when on property and not simply observing or overseeing the event from a higher level at the property.

This position reports directly to the General Managers of Yosemite and Mammoth with a dotted-line partnership to CoralTree Hospitality’s Brand & Marketing team, ensuring alignment across digital, experiential, and community-driven initiatives.

• Develop and execute the property’s marketing plan including digital channels, brand storytelling, advertising needs, and local partnerships.
• Lead all content development including website updates, email campaigns, and social media collaborations.
• Manage relationships with media partners, influencers, photographers, videographers, and the Yosemite and Mammoth Chamber/DMO.
• Ensure all digital and print collateral reflects Outbound’s personality and brand standards.
• Use analytics to evaluate marketing performance and adjust strategies based on engagement, demand patterns, and KPIs.
• Partner with Coraltree’s Brand & Marketing team on larger campaigns, creative needs, brand initiatives, and messaging consistency.

• Create, plan, and execute on-property events, signature programming, and seasonal activations that reflect the Outbound ethos of nature, adventure, and community.
• Build and nurture relationships with local guides, artisans, makers, wellness practitioners, and small businesses to deliver authentic guest experiences.
• Support experiential sales efforts by curating cultural touchpoints that enhance group and leisure stays.
• Work alongside Operations teams to ensure seamless implementation of events, activations, and guest-facing experiences.

• Capture photography and short-form video content that showcases both resorts, activities, and lifestyle.
• Write compelling copy for digital platforms, print collateral, and campaigns that highlight the property’s unique culture.
• Act as the on-property brand ambassador, championing consistency across all touchpoints and ensuring every message conveys the Outbound voice for each property.

• Represent Outbound Yosemite & Mammoth within the local community through partnership development, networking, and event participation.
• Support familiarization trips, media visits, adventure collaborations, and influencer stay.
• Participate in local tourism events, business networking functions, and community activities that elevate both Outbound Yosemite and Mammoth’s.

• Participate in weekly leadership, commercial, and pre-opening strategy meetings.
• Assist with marketing reporting, KPI tracking, and quarterly updates.
• Communicate market insights, trend shifts, and partnership opportunities to the General Manager and CoralTree Marketing leaders.
• Support operational readiness during the pre-opening phase including photography needs, brand rollout, signage, and event preparation.

Qualifications:

• Bachelor’s degree in marketing, Communications, Hospitality, or a related field preferred.
• 5–7 years of experience in hospitality marketing, lifestyle branding, community engagement, or cultural programming.
• Strong digital marketing skills with experience in content creation, social media strategy, and marketing campaigns.
• Proven ability to create events, activations, or partnerships that enhance guest experience and strengthen community ties.
• Excellent storytelling, communication, and visual-content skills.
• Highly organized, flexible, and comfortable navigating a fast-paced pre-opening environment.
• Experience working in resorts, adventure, outdoor, or lifestyle-driven hospitality is a plus.
• Local market knowledge or a strong curiosity for Yosemite & Mammoth’s culture, landscape, and creative community.

• Full-time, on-site role at both Outbound Yosemite & Mammoth.
• Extensive travel as needed between both properties
• Requires local travel for partnerships, content capture, and community events.
• Must be comfortable walking the property, attending outdoor activities, and supporting event setups.