What are the responsibilities and job description for the Director, International Sales position at OUAI?
OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body, and Fragrance products were created for effortless routines and nourishment from head to toe. Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” We don’t use sulfates or parabens—just the good stuff, just for you. Oh yeah and btw, we smell as good as we look. Our product categories, ranging from hair care and body care to fragrances, supplements, and merch, reflect this commitment to easy, effective, and enjoyable self-care. Join us on this journey where 'OUAI' is not just a word; it's a lifestyle."
What’s it like to work here?
Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep It Real In a OUAI That Feels Kind. (5.) We Go All The OUAI With Work and Play.
Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other.
OUAI does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
About the role:
The Director of International Sales is responsible for driving OUAI's revenue growth across global markets. They will develop and execute international sales strategies, identify new market opportunities, and build strong relationships with distributors, retailers, and key partners worldwide.
What you’ll do:
- Lead international commercial strategy across APAC, EMEA, LATAM, and other priority markets.
- Own international revenue targets and partner with VP of Sales, Finance, Marketing, and Operations to build and deliver ambitious but achievable plans.
- Develop and manage global retail and distributor partnerships.
- Forecast and optimize product assortment in each market to ensure brand alignment and commercial success.
- Collaborate cross-functionally with Product Development, Brand, and Operations to tailor market strategies while protecting OUAI’s global brand equity.
- Identify and evaluate new market opportunities, including white space, expansion channels, and emerging retail trends.
- Lead and mentor a growing international sales team to deliver on goals and grow with the business.
What you'll bring:
- We Ask Questions to find the best answers. As a sales team, we are always looking for ways to grow our business, finetune our strategies, and further our cross-functional partnerships. We are always seeking knowledge and feedback, and we never stop learning
- 10 years of experience in international sales, ideally in beauty, personal care, or premium consumer goods
- Deep understanding of global retail landscapes, with direct experience managing key markets across APAC and/or EMEA
- Proven success in hitting and exceeding sales goals while scaling operations internationally
- Strong financial acumen—able to manage budgets, build forecasts, and turn data into insights
- A strategic, entrepreneurial mindset—you can zoom out to see the big picture and zoom in to make it happen
- Exceptional communication and relationship-building skills with a global perspective
- Annual Base Salary Range is $135,000 - $150,000K (based on experience) potential for yearly bonus
- Medical Dental Vision
- Unlimited PTO
- 25 Paid Holidays
- Matching 401k program
- Quarterly OUAI Product Stipend Employee Discounts
- Flex Fridays
- Employee HSA and FSA
- Charity matching and education reimbursement
- Hybrid work reimbursement
- Move Your OUAI (Exercise Reimbursement)
Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.
Salary : $135,000 - $150,000
