Marketing & SEO Specialist (E-commerce – Apparel)

Job Title: Marketing & SEO Specialist (E-commerce – Apparel)

Company: OSS Apparel

Location: Remote (EST Time Zone)

Role Type: Full-time (Junior, Mid, and Senior levels considered)

About Us

OSS Apparel is a premier full-print company specializing in sublimation, embroidery, screen printing, and promotional products. As we scale our online presence, we are seeking a skilled Marketing & SEO Specialist to drive organic growth, brand visibility, and revenue.

Role Overview

You will be responsible for end-to-end organic growth across search engines and digital platforms. This role combines SEO strategy, content marketing, analytics, and CRO. The ideal candidate understands fashion e-commerce and knows how to convert traffic into sales.

Key Responsibilities

- SEO & Technical Optimization: Execute on-page, off-page, and technical strategies. Conduct keyword research for apparel categories, optimize site architecture, and improve Core Web Vitals and mobile UX.

- Content & Brand Marketing: Develop SEO-driven content calendars, including styling guides and trend reports. Collaborate with creative teams to ensure consistent brand tone and optimize all metadata and imagery.

- Analytics & CRO: Track rankings, traffic, and conversions using GA4, GSC, and Ahrefs/SEMrush. Conduct A/B testing to improve conversion rates and align strategies with paid marketing teams.

- Growth & Outreach: Manage backlink building through PR and guest posts. Identify influencer opportunities and stay current with Google algorithm updates and fashion trends.

Required Skills & Qualifications

- 2–10 years of experience in SEO or digital marketing (E-commerce required).

- Proven expertise in technical SEO and hands-on experience with Shopify or WooCommerce.

- Proficiency in GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog.

- Basic knowledge of HTML/CSS and site performance optimization.

- Strong analytical and project management skills.

Preferred Qualifications

- Experience with fashion or lifestyle brands.

- Knowledge of international SEO and multi-location targeting.

- Familiarity with CRO, email marketing, and influencer collaborations.

Success Metrics (KPIs)

- MoM and YoY organic traffic growth.

- Keyword rankings for priority categories.

- Organic conversion rate and revenue contribution.

- Backlink quality and domain authority.

Compensation & Benefits

- Competitive salary based on experience plus performance-based incentives.

- High ownership and visibility in a fast-paced, collaborative environment.

- Flexible working options.

How to Apply

Please send your resume, portfolio or case studies, and a brief summary of your past SEO achievements (specifically regarding traffic and revenue impact) to priya@oss-apparel.com