What are the responsibilities and job description for the Marketing Specialist position at Acclaro Corporation?
About Acclaro Corporation
Acclaro Corporation is a pioneering medical device company specializing in innovating, developing, and bringing to market the game-changing solutions to address today’s most challenging unmet needs in medical aesthetics and surgical fields. Committed to continuous innovations, Acclaro Corporation aspires to lead the energy-based medical device industry by aligning the latest technologies with market demand to deliver life-changing results for healthier and happier life for all men and women in the world.
At Acclaro, we treat each team member like family. We give our employees a voice to help strengthen and grow our organization and encourage everyone to innovate, lead and create. We give our employees the support, recognition, and room to grow their careers. We all work together as one collective team!
About the role
The Marketing Specialist will play a critical role in driving qualified leads and fueling the sales pipeline. This position focuses heavily on planning, executing, and optimizing lead‑generation campaigns across digital channels. The ideal candidate is data‑driven, creative, and skilled at turning marketing activities into measurable revenue impact.
What you'll do
- Lead Generation Strategy: Develop and execute multi‑channel lead‑gen campaigns to attract, nurture, and convert prospects.
- Campaign Management: Build and manage campaigns across email, paid ads, social media, landing pages, and content syndication.
- Marketing Automation: Use CRM and automation tools to segment audiences, score leads, and optimize nurture workflows.
- Content Collaboration: Partner with content and design teams to create compelling assets (eBooks, webinars, case studies, ads) that drive conversions.
- Analytics & Reporting: Track KPIs such as MQLs, CPL, conversion rates, and ROI. Provide insights and recommendations for continuous improvement.
- Sales Alignment: Work closely with sales to ensure lead quality, smooth handoff, and feedback loops for ongoing optimization.
- A/B Testing: Test messaging, creative, and targeting to improve campaign performance.
- Market Research: Monitor competitor activity, audience behavior, and industry trends to inform strategy.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2–4 years of experience in digital marketing or lead generation roles.
- Strong understanding of demand generation tactics and funnel optimization.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
- Proficiency with digital advertising platforms (Google Ads, LinkedIn Ads, Meta Ads).
- Strong analytical skills with the ability to interpret data and make data‑driven decisions.
- Excellent communication, project management, and organizational skills.
Preferred Qualifications
- Experience in B2B marketing or SaaS environments.
- Knowledge of SEO, SEM, and conversion rate optimization.
- Familiarity with A/B testing tools and landing page builders.
- Ability to write or edit marketing copy that converts.
- Experience collaborating with sales teams in a revenue‑driven environment.