Marketing Specialist - Full-Time

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

WE LOVE OUR WORK.

• Fostering a fun environment
• Being a gracious host to all guests and co-workers
• Promoting a positive influence in the community and participating in company-sponsored events
• Maintain data integrity of guests within Penn National Database and ensure all updates are maintained
• Create drop schedules for direct mail & digital campaigns for the team as well as vendors
• Communicate direct mail and digital marketing campaigns to all affected departments
• Merging and Purging of duplicated customer accounts
• Respond to guest inquiries regarding all direct and digital marketing campaigns
• Proofreading of all direct and digital marketing program materials
• Coordinating with vendors to produce direct marketing campaigns
• Producing email and mobile marketing campaigns using third-party software tools
• Tracking direct marketing expenses
• Direct Mail and Digital Campaign filing and management of all company excluded guests
• Create and maintain sheets for campaign analysis
• Generate results from customer satisfaction surveys for the property
• Generate all Direct Mail and Digital marketing campaign data files.
• Assisting with coupon redemption, gift registration, and special events as needed
• Performing other duties as assigned

BRING US YOUR BEST.

• Must be outgoing, energetic and enthusiastic
• Must be an extremely detailed individual with strong critical thinking skills
• Must be a good host and strong communicator with the ability to troubleshoot with guests on or off the phone
• Previous experience with reading SQL, managing a Customer Relationship Management program (CRM), and be highly proficient in Microsoft Excel, Microsoft Access, and Microsoft Outlook
• Previous experience with programs like ACSC and Cognos BI is preferred
• Knowledge of compliance with department, property, and other company properties
• Be familiar with how Advertising and Promotions are orchestrated
• Must be a team player with the ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations
• Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces
• Must be familiar with direct marketing principles, including direct mail and email
• Must be familiar with USPS mailing regulations
• Must have a minimum of two years’ experience in related field or bachelor’s degree for accredited college or university

STAY IN THE GAME. FOLLOW US.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer

STARTING SALARY

Salary : $21