Digital Marketing Specialist (Marketo)

Overview

We’re seeking a Digital Marketing Specialist with expertise in Marketo to be responsible for developing, executing, and reporting on comprehensive digital marketing strategies using digital channels. This role will collaborate with various teams to drive engagement, conversions, and overall business growth by focusing on designing and implementing streamlined workflows, automation frameworks, and technology integrations that eliminate friction between teams while accelerating growth initiatives.

Responsibilities

• Leads comprehensive Marketo administration including segmentation, automation workflows, and API integrations.
• Plans, implements, and optimizes campaigns in Marketo, including templates, AB testing, automated workflows and personalized content.
• Collaborates with agencies and other vendor partners on paid media and SEO strategies.
• Monitors and analyzes performance metrics for website traffic and all digital marketing campaigns, providing insights and recommendations for continuous improvement while optimizing ad spend.
• Conducts market research to identify trends and opportunities for paid media, SEO and evaluate emerging marketing platforms.
• Ensures database cleanliness and integrity by regularly updating and maintaining accurate prospect data, including list uploads from events and content syndication campaigns.
• Owns day-to-day administration of Demandbase intent data platform, including user management, system configuration, and troubleshooting technical issues across marketing and sales teams.
• Champions AI Strategy implementation across marketing functions, identifying opportunities to automate repetitive process and enhance operational efficiency through intelligent workflow optimization
• Creates and manages UTM parameters to track and analyze the performance of digital marketing campaigns.
• Collaborates with Brand and Content, Demand Generation, Events and Product Marketing teams to develop and implement integrated marketing strategies.
• Creates clear, detailed documentation for processes, projects and recommendations.
• Handles additional projects as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field from an accredited university or college.
• 3 years of experience in B2B marketing, preferably in technology services.
• Proven experience in digital marketing and marketing operations.
• Proficiency in Marketo and Marketo Measure or similar marketing automation platforms.
• Experience with AI-powered marketing technologies and implementation strategies.
• Excellent multi-tasking and project management skills, with experience using Asana or similar tools.
• Proficiency in using Power BI, Tableau or similar analytics tools.
• Detail-oriented with a focus on maintaining data accuracy and campaign effectiveness.
• Highly motivated individual who thrives in a fast-paced team environment and is adaptable to changing market and organizational requirements.
• Ability to consistently produce results on time and within budget, aligning tactical plans with strategies.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Understanding of digital marketing best practices, automation, buyer personas, and buyer journeys.
• Strong analytical skills and ability to interpret data to drive marketing decisions.

Benefits

• Medical and Dental coverage available for employees, dependents, domestic partners, and spouses
• Paid Time Off – Flexible options plus 10 paid company holidays where available**
• All full-time positions are hybrid, with many eligible to be completely remote
• Fully Paid by Origami Risk – Vision insurance, Short & Long-Term Disability Insurance, and Basic Life Insurance
• Generous family leave options—including adoption and foster care placements
• Pre-Tax Savings Accounts – Flexible Spending Account, Health Savings Account, Commuter Benefits, Dependent Care Savings Account
• Retirement Savings – 401(k) with company match up to 4%
• Employee Assistance Program (EAP) – Confidential & Free support offered to colleagues facing personal or work-related complications
• Education Assistance Program – to help colleagues pursue industry/role-specific certifications
• Wellness Benefits – reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
• Additional coverages available – Pet Insurance, Critical Illness Insurance, and Voluntary Life & AD&D coverage

Who We Are

Origami Risk delivers single-platform SaaS solutions that help organizations best navigate the complexities of risk, insurance, compliance, and safety management.

Founded by industry veterans who recognized the need for risk management technology that was more configurable, intuitive, and scalable, Origami continues to add to its innovative product offerings for managing both insurable and uninsurable risk; facilitating compliance; improving safety; and helping insurers, MGAs, TPAs, and brokers provide enhanced services that drive results.

A singular focus on client success underlies Origami’s approach to developing, implementing, and supporting our award-winning software solutions. 

Origami Risk is proud to be an equal opportunity employer. We thrive and benefit from diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based upon race, religion, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, color, sex, national origin, age, marital status, military or veteran status, disability, or any other characteristic protected by applicable law.

Caution: Be alert to recruiting scams. We have received reports of individuals impersonating Origami Risk recruiters to deceive candidates into disclosing personal information. These impostors use fake Origami Risk domain names and email addresses. Please double-check that any email address from an Origami Risk recruiter ends with origamirisk.com or talent.icims.com. And to confirm the legitimacy of any recruiting communication, feel free to email transparencycheck@origamirisk.com.