Strategy & Operations Lead

Optomi in partnership with a leading telecommunications company, is seeking a Strategy & Operations Manager to own and drive our personalization strategy across the organization. This role will consolidate and evaluate personalization use cases from multiple teams, align them with broader business priorities, and help shape execution within the Adobe ecosystem. The ideal candidate combines strategy, operational rigor, and hands-on experience with CDP-driven personalization.

Responsibilities of the right candidate:

• Own the end-to-end personalization strategy across teams and business units.
• Gather, assess, and structure personalization use cases from multiple cross-functional stakeholders.
• Identify overlaps, dependencies, and gaps; establish a unified use case roadmap.
• Collaborate closely with Platform and Strategy teams to align strategy with activation capabilities.
• Conduct hands-on work within Adobe Target and journey-building tools when needed.
• Support execution by translating strategy into operational plans, workflows, and documentation.
• Partner with Platform Operations to ensure personalization strategies align with CDP capabilities and data availability.
• Drive process improvement and contribute to the development of a scalable personalization operating model.

Qualifications if the right candidate:

• Strong background in strategy, operations, and execution within a marketing or digital environment.
• Expertise in CDP concepts; journeys, audiences, targeting, segmentation.
• Experience with Adobe tools (Adobe Target, AEP, or similar).
• Ability to understand technical and data concepts and translate them into business-ready plans.
• Experience building journeys, audiences, or personalization rules.
• Strong stakeholder management and cross-functional alignment skills.