Strategy & Operations Lead

On-site in Dallas, Texas - Strategy & Operations Lead

We are seeking a Strategy & Operations Lead – Personalization to own and drive our personalization strategy across the organization. This role will consolidate and evaluate personalization use cases from multiple teams, align them with broader business priorities, and help shape execution within the Adobe ecosystem. The ideal candidate combines strategy, operational rigor, and hands-on experience with CDP-driven personalization.

Responsibilities

• Design and manage Personalization strategies across omnichannel experiences.
• Determine how we will scale the deployment of personalization campaigns into our products and experiences.
• Deliver insights to accelerate more personalization, including those coordinated across customer journeys to improve company KPI’s
• Use data-driven insights to guide strategic decision-making and prioritization.
• Participate in strategic planning sessions to align personalization strategies with overall business objectives.
• Conduct hands-on work within Adobe Target and journey-building tools when needed.

Must-Have Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-7 years of experience in marketing or e-commerce strategy and execution, with a proven track record of leading personalization strategies.
• Strong understanding of digital marketing channels, tools, and best practices.
• Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.
• Ability to manage multiple priorities and thrive in a fast-paced environment.
• Experience with personalization platforms and technologies.
• Knowledge of customer relationship management (CRM) systems.
• Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).
• Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements.