What are the responsibilities and job description for the Product Manager position at Optomi?
Optomi, in partnership with a leading digital marketing firm, is looking for a Marketing / Campaign Product Manager to join their team in Florida. This role is focused on supporting top-of-funnel digital experiences by driving campaign-based product initiatives. The ideal candidate will build and optimize landing pages, homepage content, and paid media entry points. The position is based in Florida, with a preference for the Orlando area, and may require up to two days onsite per week. The contract is for 12 months, with a competitive pay rate of $62-$67/hour.
What the right candidate will enjoy:
- Collaborating with marketing, design, and content teams.
- Engaging in data-driven decision making and experimentation.
- Opportunities to work on high-impact digital experiences.
What type of experience does the right candidate have:
- 3–5 years in consumer (B2C) digital products or marketing/product hybrid roles.
- Strong understanding of CMS workflows and digital experience construction.
- Experience with Adobe Analytics, Adobe Target, and Content Square.
What the responsibilities are of the right candidate:
- Drive campaign-based product initiatives and translate campaign goals into product solutions.
- Build dashboards, analyze performance, and define success metrics.
- Improve guest journey for early-stage users and enhance storytelling and customer experience.
Salary : $62 - $67