What are the responsibilities and job description for the Vice President, Marketing & Communications position at Operation Smile?
Role: Vice President, Marketing Communications
Department: Global Marketing Communications
Location: Virgina Beach, VA (Hybrid) - Remote Candidates will also be considered.
General Description: The Vice President, Marketing & Communications is a senior leader responsible for setting the vision and driving the execution of global marketing and communications activities across Operation Smile. Reporting to the Senior Vice President, Global Marketing & Strategy, this role ensures that the organization’s brand, messaging, and strategy are consistently represented across all channels, regions, and stakeholder touchpoints.
This leader oversees a unified global marketing and communications team, collaborating closely with regional offices, development and fundraising teams, and internal partners to create alignment and amplify impact. The ideal candidate is both a strategic thinker and a hands-on operator—capable of balancing global cohesion with local customization in support of organizational priorities.
Essential Functions: Strategic Leadership & Planning
Job Qualifications And Skills Required
Operation Smile is committed to pay transparency. The anticipated salary range for this position is $132,200 to $150,600, which may vary slightly based on a candidate’s experience, qualifications, and geographic location.
Why Operation Smile?
Meaningful Work - At Operation Smile, you will engage in meaningful work that transforms lives, providing essential medical care to children and contributing to global health and well-being.
A Brighter Future - Make saving for the future easy with Operation Smile’s 401(k) plan, featuring Safe Harbor and employer matching. Cha-ching!
Happy and Healthy - Kick back and relax with Operation Smile's all-in-one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones. No worries, just smiles!
Worry-Free Insurance - Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!
Take Your Time (Off) - Flexible time off and celebrate with company-paid holidays! More time for fun and relaxation.
Work it, Flex it - Enjoy flexible work arrangements that fit your lifestyle, with remote, on-site, and hybrid work arrangements.
Travel Minus Stress - See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives.
Department: Global Marketing Communications
Location: Virgina Beach, VA (Hybrid) - Remote Candidates will also be considered.
General Description: The Vice President, Marketing & Communications is a senior leader responsible for setting the vision and driving the execution of global marketing and communications activities across Operation Smile. Reporting to the Senior Vice President, Global Marketing & Strategy, this role ensures that the organization’s brand, messaging, and strategy are consistently represented across all channels, regions, and stakeholder touchpoints.
This leader oversees a unified global marketing and communications team, collaborating closely with regional offices, development and fundraising teams, and internal partners to create alignment and amplify impact. The ideal candidate is both a strategic thinker and a hands-on operator—capable of balancing global cohesion with local customization in support of organizational priorities.
Essential Functions: Strategic Leadership & Planning
- Develop and lead the implementation of annual and multi-year global marketing and communications plans aligned with OSI’s strategic priorities and brand framework.
- Ensure all initiatives reflect consistent application of brand, tone, and values—while allowing for regional and local adaptation.
- Serve as a trusted advisor to senior leadership, integrating marketing strategy across departments and global initiatives.
- Direct a multi-disciplinary, globally dispersed MarCom team across Content & Storytelling, Creative Services, Brand, Communications, and Digital.
- Build and sustain a high-performing team culture emphasizing collaboration, accountability, and innovation.
- Establish and monitor performance metrics and KPIs to measure impact and continuously improve outcomes.
- Oversee day-to-day execution of campaigns, digital initiatives, and media engagement.
- Ensure timely delivery and quality of marketing activations that support fundraising, advocacy, and program impact worldwide.
- Partner with Global Development/Fundraising teams to strengthen donor engagement through storytelling, campaign strategy, and audience segmentation.
- Collaborate with regional and program teams to adapt global messaging to reflect local language, culture, and context.
- Serve as a bridge between brand strategy and field-level implementation to ensure alignment and cohesion.
- Guide the evolution of OSI’s digital presence, including website, social channels, and paid media strategies.
- Support earned media efforts and maintain relationships with journalists and influencers to elevate global visibility.
- Leverage data analytics to evaluate impact, optimize engagement, and inform future strategy.
Job Qualifications And Skills Required
- 15 years of progressive leadership experience in marketing, communications, or media—preferably within a global, mission-driven organization.
- Demonstrated success managing complex global campaigns with distributed teams and diverse stakeholders.
- Deep knowledge of integrated marketing strategy, content development, digital ecosystems, and brand governance.
- Background in marketing, media, or public affairs a strong advantage.
- Commitment to equity, inclusion, and ethical storytelling.
- Mission-driven and passionate about advancing global health impact.
- Highly collaborative, with the ability to inspire and mobilize teams.
- Adaptable and resourceful, comfortable navigating ambiguity and change.
- Proactive leader who combines big-picture thinking with hands-on execution.
- Flexible work environment with the option for remote or hybrid arrangements.
- Requires willingness to work across time zones and travel internationally as needed (10–20%).
Operation Smile is committed to pay transparency. The anticipated salary range for this position is $132,200 to $150,600, which may vary slightly based on a candidate’s experience, qualifications, and geographic location.
Why Operation Smile?
Meaningful Work - At Operation Smile, you will engage in meaningful work that transforms lives, providing essential medical care to children and contributing to global health and well-being.
A Brighter Future - Make saving for the future easy with Operation Smile’s 401(k) plan, featuring Safe Harbor and employer matching. Cha-ching!
Happy and Healthy - Kick back and relax with Operation Smile's all-in-one health plans! We've got your health, pharmacy, dental, and vision needs covered for you and your loved ones. No worries, just smiles!
Worry-Free Insurance - Enjoy true peace of mind with 100% paid premiums for life and AD&D insurances. We've got you covered, no matter what!
Take Your Time (Off) - Flexible time off and celebrate with company-paid holidays! More time for fun and relaxation.
Work it, Flex it - Enjoy flexible work arrangements that fit your lifestyle, with remote, on-site, and hybrid work arrangements.
Travel Minus Stress - See the world through our unique employee programs, which offer opportunities to participate in international medical trips, community outreach, and global health initiatives.
Salary : $132,200 - $150,600