What are the responsibilities and job description for the Director of Marketing position at OpenWorks | Facility Management?
About OpenWorks
OpenWorks is a national facilities services company with over 40 years of experience supporting multi-location businesses across the country. We’ve been recognized year over year on the Inc. 5000 and Franchise 500 lists as one of the fastest-growing organizations.
At OpenWorks, we’re committed to continuous improvement, empowering our people, and delivering exceptional service to our customers through strong partnerships and innovative solutions.
About The Role
The Director of Marketing leads OpenWorks' marketing strategy and execution, driving demand generation, lead acquisition, and pipeline growth across the organization. This role owns the development and optimization of integrated marketing programs that increase brand visibility, generate qualified opportunities, and support revenue growth.
You'll serve as a strategic partner to sales and executive leadership while remaining hands-on in campaign development, digital marketing, content creation, and performance optimization. You'll also play a key role in building scalable marketing programs, improving conversion performance, and creating a stronger marketing engine that drives measurable business results.
What You'll Do
OpenWorks is a national facilities services company with over 40 years of experience supporting multi-location businesses across the country. We’ve been recognized year over year on the Inc. 5000 and Franchise 500 lists as one of the fastest-growing organizations.
At OpenWorks, we’re committed to continuous improvement, empowering our people, and delivering exceptional service to our customers through strong partnerships and innovative solutions.
About The Role
The Director of Marketing leads OpenWorks' marketing strategy and execution, driving demand generation, lead acquisition, and pipeline growth across the organization. This role owns the development and optimization of integrated marketing programs that increase brand visibility, generate qualified opportunities, and support revenue growth.
You'll serve as a strategic partner to sales and executive leadership while remaining hands-on in campaign development, digital marketing, content creation, and performance optimization. You'll also play a key role in building scalable marketing programs, improving conversion performance, and creating a stronger marketing engine that drives measurable business results.
What You'll Do
- Develop and execute integrated marketing strategies that drive brand awareness, qualified lead generation, and business growth.
- Lead multi-channel marketing campaigns across digital, email, content, social media, website, and paid advertising channels.
- Partner closely with sales leadership to create targeted campaigns, sales enablement resources, and customer acquisition strategies.
- Analyze campaign, website, and funnel performance to improve lead quality, conversion rates, and marketing effectiveness.
- Lead content strategy, messaging, and brand positioning that support customer acquisition, franchise growth, and market differentiation.
- Oversee OpenWorks' digital presence, including website optimization, marketing technology platforms, and social media engagement.
- Support franchise growth and local market success through scalable marketing programs, tools, and resources.
- Lead, develop, and mentor a small marketing team while managing external agencies, vendors, and strategic partners.
- Collaborate with executive leadership and cross-functional teams to align marketing initiatives with company objectives and revenue goals.
- 7 years of progressive marketing experience with a strong foundation in demand generation, digital marketing, campaign management, and brand strategy.
- Demonstrated success developing marketing programs that generate qualified leads, support revenue growth, and deliver measurable business results.
- Experience creating and optimizing campaigns across email, web, content, social media, paid advertising, and marketing automation platforms.
- Strong copywriting, communication, and storytelling skills with the ability to translate business goals into compelling marketing initiatives.
- Experience partnering closely with sales and executive leadership to align marketing efforts with growth objectives.
- Proven ability to lead and develop teams while balancing strategic planning with hands-on execution.
- Experience in B2B, franchising, field services, facilities services, or other multi-location service-based organizations is a plus.
- Lead the strategy and execution of marketing initiatives that directly influence revenue growth, customer acquisition, and business performance.
- Partner closely with executive leadership to shape marketing strategy, drive innovation, and build scalable programs that support long-term growth.
- Contribute to projects and initiatives that directly shape our company's success
- Collaborate with diverse teams and stakeholders across the organization
- Competitive compensation, benefits, and the opportunity to grow your career in a forward-thinking and inclusive Environment