What are the responsibilities and job description for the Product Marketing Manager position at Open Road Auto Group?
Fotona is one of the world’s fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50 years of engineering excellence and more than 30,000 systems installed globally, we’re known for breakthrough results, unmatched reliability, and unwavering customer commitment.
Our legacy is strong, our technology is exceptional and we’re just getting started.
The Product Marketing Manager is responsible for driving the strategy, positioning, and commercial success of the product portfolio, with a strong emphasis on new product development (NPD). This role sits at the intersection of marketing, product, clinical/scientific, and sales, ensuring that new innovations are market-driven, competitively positioned, and successfully launched.
This individual will lead the end-to-end commercialization process—from insight generation and concept development through launch and lifecycle management—ensuring alignment with customer needs and business objectives.
Key Responsibilities
New Product Development (NPD)
Our legacy is strong, our technology is exceptional and we’re just getting started.
The Product Marketing Manager is responsible for driving the strategy, positioning, and commercial success of the product portfolio, with a strong emphasis on new product development (NPD). This role sits at the intersection of marketing, product, clinical/scientific, and sales, ensuring that new innovations are market-driven, competitively positioned, and successfully launched.
This individual will lead the end-to-end commercialization process—from insight generation and concept development through launch and lifecycle management—ensuring alignment with customer needs and business objectives.
Key Responsibilities
New Product Development (NPD)
- Lead marketing input into the product development lifecycle, from concept through commercialization
- Define market requirements, target segments, and unmet needs through primary and secondary research
- Develop business cases, product concepts, and value propositions for new innovations
- Partner with R&D, clinical, and regulatory teams to ensure products meet market and customer expectations
- Drive voice-of-customer (VOC) initiatives, including engagement with key opinion leaders (KOLs) and customers
- Support portfolio strategy and innovation roadmap planning
- Develop clear product positioning, messaging, and differentiation grounded in customer insights and competitive analysis
- Define target audiences, segmentation, and go-to-market strategies
- Translate technical/clinical data into compelling, customer-centric narratives
- Lead pricing and value strategy in partnership with commercial teams
- Own and execute global product launch plans, including timelines, deliverables, and cross-functional alignment
- Develop launch toolkits, sales enablement materials, and training programs
- Partner with regional and local teams to ensure effective market activation
- Track and optimize launch performance against defined KPIs
- Equip sales teams with tools, messaging, and training to drive adoption and revenue growth
- Collaborate with sales leadership to refine value propositions and customer engagement strategies
- Support key accounts and strategic opportunities as needed
- Monitor product performance, customer feedback, and market dynamics
- Identify opportunities for product enhancements, line extensions, or repositioning
- Manage product portfolio health, including sunsetting decisions where appropriate
- Serve as the central point of coordination across marketing, R&D, clinical, regulatory, and sales
- Ensure alignment across stakeholders and drive accountability to timelines and outcomes
- Influence without authority in a highly matrixed organization
- Bachelor’s degree required; MBA or advanced degree preferred
- 5–8 years of experience in product marketing, product management, or related roles
- Experience in healthcare, medical device, aesthetics, dental or life sciences strongly preferred
- Proven track record of leading new product development and successful product launches
- Strong analytical, strategic thinking, and storytelling capabilities
- Experience working cross-functionally with technical, clinical, and commercial teams
- Ability to translate complex information into clear, compelling messaging
- Customer-centric mindset with strong insight generation skills
- Strategic thinking paired with executional excellence
- Strong communication and influencing skills
- High level of ownership and accountability
- Ability to thrive in a fast-paced, innovation-driven environment
- Successful execution of new product launches (on time, on budget, on strategy)
- Revenue growth and market adoption of new and existing products
- Strength of product positioning and competitive differentiation
- Sales team readiness and effectiveness
- Contribution to innovation pipeline and portfolio growth
- Competitive pay based on experience.
- Excellent benefits package including Medical, Dental, Vision, and Life Insurance.
- 401(k) with matching.
- Opportunity to develop and grow a career within a fast-growing and industry-leading company.
- Fotona is proud to be an equal-opportunity employer.
- We celebrate diversity and are committed to fostering an inclusive environment for all employees.