What are the responsibilities and job description for the Marketing Specialist - Yacht Division position at Onewater Marine Inc?
Description
OneWater Marine’s marketing team is seeking a highly motivated and creative Marketing Specialist to join our team. He or She will support the execution of marketing initiatives across a portfolio of premium yacht and boating brands, including Sunseeker, Riviera, Absolute, Prestige, Belize, and HCB.
As a Marketing Specialist, you will work closely with the Marketing Manager and Director of Marketing to support dealer marketing efforts, brand growth, customer engagement, and sales initiatives across multiple markets and events. This role requires a strong balance of organization, creativity, communication, and execution within a fast-paced luxury marine environment.
This position is ideal for someone with experience in the marine, luxury, automotive, or lifestyle industries who thrives in a fast-moving, multi-brand marketing environment.
Key Responsibilities:
- Collaborate with leadership and the marketing team to develop and implement dealer marketing strategies to increase brand awareness, dealer engagement, and drive sales.
- Assist in the planning and execution of marketing campaigns, promotions, and event marketing initiatives across digital and traditional channels.
- Assist in the planning and execution of digital marketing efforts, including email campaigns, social media, and online advertising, to increase dealer engagement.
- Support digital marketing initiatives, including email campaigns, social media, online advertising, content scheduling, and campaign reporting across multiple yacht brands and dealer accounts.
- Coordinate creative assets including photography, videography, brochures, branded collateral, and event material
- Provide dealers with marketing resources, tools, and guidance to help them effectively promote our products and services.
- Collaborate with cross-functional teams to ensure seamless execution of events, including sales, marketing, and operations to ensure seamless campaign and event execution.
- Conduct post-event analysis and present recommendations to inform future strategy.
- Conduct market and competitor research to stay up-to-date with industry trends and identify new opportunities.
- Maintain strong organization across multiple projects, timelines, approvals, and deliverables in a fast-paced environment
- Other duties as assigned.
Requirements & Specialized Skills (not required but preferred):
- Proven track record of supporting successful marketing campaigns that drive sales growth and brand engagement.
- Strong project management skills with the ability to multitask and meet multiple deadlines simultaneously.
- Excellent communication and interpersonal skills.
- Strong analytical skills with the ability to problem solve, take initiative, and think creatively.
- Proficiency with Microsoft Excel, Word, and Outlook.
- Intermediate understanding project management platforms such as HubSpot, or similar CRM/marketing systems preferred
- Experience managing or supporting social media platforms including Instagram, Facebook, LinkedIn, and YouTube preferred
- Ability to work independently and as part of a team.
Education & Experience
- Bachelor's degree in marketing, communications, or a related field.
- 2-3 years of experience in B2B sales, marketing, or business development, preferably in the marine, dealer support, or similar industry role.
- Marine, yachting, luxury, automotive, hospitality, or lifestyle industry experience preferred.
Travel
- 20-30%
- Ability to work occasional evenings and weekends in support of boat shows, events, and marketing activations
PHYSICAL DEMANDS
C=Constantly | F=Frequently | O=Occasionally | R=Rarely |
(5-8 hrs. /shift) | (2-5 hrs. /sift) | (Up to 2 hrs. /shift) | (Not regular part of job) |
Physical Activities | |||
Remaining in a stationary position, often standing or sitting for prolonged periods | F | Repeating motions that may include the wrists, hands and/or fingers | C |
Moving about to accomplish tasks or moving from one worksite to another | F | Operating motor vehicle | F |
Communicating with others to exchange information | C | Assessing the accuracy, neatness and thoroughness of the work assigned | C |
Hearing | C | Talking | C |
Seeing | C | Eye/Hand/Foot Coordination | C |
WORK ENVIRONMENT
Environmental Conditions | |||
No adverse environmental conditions expected | x | Poor ventilation |
|
Hazardous conditions |
| Small and/or enclosed spaces |
|
Noisy environments |
|
|
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Physical Demands | |
Sedentary work that primarily involves sitting/standing | ☒ |
Light work that includes moving objects up to 20 pounds | ☐ |
Medium work that includes moving objects up to 50 pounds | ☐ |
Heavy work that includes moving objects up to 100 pounds or more | ☐ |
This position operates exclusively in an indoor office environment with controlled temperatures. (Y/N)
DO NOT MAKE ANY EDITS TO THE BELOW PORTION OF THE JOB DESCRIPTION:
OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.